2024’s Top 5 Most Popular Cumulus Media | Westwood One Audio Active Group® Blog Posts
As 2024 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year in descending order.
Screen Engine/ASI: Audio Is The Ideal Media Platform To Market Video Streaming Services
A series of tracking studies measuring American use of video services reveal podcasts and AM/FM radio are ideal marketing platforms for video streamers like Amazon Prime Video, Netflix, Paramount+, Hulu, and Disney+. Each quarter, Screen Engine/ASI, a leading market researcher for movie studios, video streamers, and TV networks, conducts a study of 2,000 Americans to understand their awareness and usage of video services. The Cumulus Media | Westwood One Audio Active Group® conducted an analysis of six recent quarterly studies spanning Spring 2023 to Fall 2024.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2024 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2024 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, the importance of YouTube thumbnails, and more.
YouTube Expands Its Lead As The #1 Platform For Podcasts, According To Brand New Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2024 Report
In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across two years’ worth of studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S., hitting a new high of 34%.
AM/FM Radio Delivers Results For Retailers This Holiday Season
The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention.
Edison Research’s Q3 2024 “Share Of Ear” Reveals AM/FM Radio is The Dominant Ad-Supported Audio Platform Across All Demographics; Plus Podcasts Hit Major Milestone Among Hispanics
For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most recent Q3 2024 survey is comprised of Q4 2023, Q1 2024, Q2 2024, and Q3 2024. This analysis of the just released Q3 2024 data focuses on what advertisers care most about – ad-supported audio.
Auto Aftermarket Retailers: New Study Reveals Significant Recovery In Shopping, Spending, And Brand Perceptions; AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers
Click here to view an 11-minute video of the key findings. Click here to download a PDF of the slides. The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the sixth annual auto aftermarket category study to determine the current state of America’s auto parts retailers.
Kick Off Your 2025 Media Plans With The 30 Million NFL Postseason Listening Audience Exclusively On Westwood One
Looking to jump-start your 2025 media plans with a mass reach platform of super engaged NFL fans? Look no further than NFL postseason coverage on Westwood One beginning on Saturday, January 11th with Super Wild Card Weekend.
New Back To The Office Study: Marketers, Agencies And Average Americans Now Have Similar Commuting Habits
What is the latest on the state of media agency and marketer commuting patterns? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place October 1-4, 2024 and the results were compared to previous conducted in April 2022, October 2022, April 2023, October 2023, and April 2024.
Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts
Through the first half of 2024, online home improvement purchases have reached an all-time high representing nearly 29% of all purchases, according to a study by Open Brand for the Home Improvement Research Institute. Current online home improvement purchases have even surpassed the 2020 pandemic era.
Think Media Mix Modeling Hates AM/FM Radio? Think Again! AM/FM Radio Is A Top ROI Generator According to 2,857 Nielsen MMM Studies
Contrary to the myth that Media Mix Modeling hates AM/FM radio, Nielsen reveals AM/FM radio consistently ranks as a top tier medium for return on investment, ahead of streaming audio.
In 2025, Total U.S. AM/FM Radio Listening Levels To Grow An Estimated 10% Due To Nielsen Portable People Meter Crediting Enhancement; AM/FM Radio To Surpass TV In 25-54 Average Audience
In a series of private meetings with customers, Nielsen has revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by +24%. For national marketers and media agencies, the expected impact in 2025 will be a +10% increase in total U.S. listening levels.
Has Your Media Plan Fully Saturated Podcasts? To Grow Sales, Shift Weight From Cable To AM/FM Radio
How does a brand generate incremental reach to grow sales without increasing the budget? Two brands, a meal kit firm and a subscription management app, were measured by the Harris Poll Brand Tracker and analyzed using media plan optimizations via Nielsen Media Impact to determine how to resume growth without increasing media budgets.
AM/FM Radio Powers Tax Preparation Brand Advertising Effectiveness According To Four New Studies; Despite Spending 12X On TV Versus AM/FM Radio, Brand Familiarity Is Greater Among Heavy AM/FM Radio Listeners Than Among Heavy TV Viewers
The Cumulus Media | Westwood One Audio Active Group® fielded a series of studies to measure the impact of multiple tax preparation services’ AM/FM radio campaigns in 2024.
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio
Using data from research leaders Nielsen, Maru, and Edison Research, we disprove eight of the biggest misperceptions brands hold about AM/FM radio.
What Ever Happened To Pandora? Edison’s Q2 2024 “Share Of Ear” Reveals Pandora’s Stunning Collapse And The Enduring Strength Of AM/FM Radio And Podcasts
For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis of the just released Q2 2024 data focuses on what advertisers care about – ad-supported audio.