Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.
- Heavy podcast listeners are media junkies and early adopters of the latest technology who listen to nearly 10 podcasts per week.
- They don’t mind ads. 39% of podcast listeners would tolerate 3 or more breaks in a 60-minute podcast.
- However, advertisers beware. Speed listening is a thing. Over 40% of podcast listeners have increased the speed of podcast content, including ads.
- Heavy podcast listeners are open to ad free paid subscriptions. Half would consider paying $5 a month for their favorite podcasts.
Check out the key findings in the infographic below and click here to download the full report with many more insights for marketers, content creators, and podcast producers.
Design and illustrations by Chris Lindquist.
Contact the Insights team at CorpMarketing@westwoodone.com.