Everyone’s Listening

5/24/2017

The TV Upfront: History, 2017 Issues, And What It Means For Radio

In the just-completed 2017 upfront presentations, some major themes were brand safety, mass reach, curbing commercial clutter, and creating digital impact. Here we analyze these themes and outline what radio can learn from current media trends. Read more
5/22/2017

Infographic: Kickoff Starts with the NFL on Westwood One

Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.

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5/15/2017

Westwood One NFL Coverage Boosts Mobile App Downloads and Usage

Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage. Read more
5/12/2017

Pandora has a fake listening problem – so do their advertisers

Since two-thirds of Pandora’s listening occurs at home, Pandora suffers from “empty room syndrome.” The ads are on, but no one is there to hear them. So they optimize timeouts, sending that, "Are you still listening?" message more often to demos they cannot sell. Desireable demos like Millennials? It's a different story.

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5/8/2017

For Moms, AM/FM Radio Is a Part of the Family

As we celebrate Mother’s Day this Sunday, we turn our attention to the bond between moms and AM/FM radio. Here are our key findings from Nielsen’s Q3 2016 Total Audience Report, Edison Research's "Share of Ear" study, and Alan Burns and Associates and Strategic Solutions Research's study, “What Women Want.”

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5/1/2017

Radio Gets Results for Business-to-Business Advertisers

Looking to increase sales among business decision makers? AM/FM radio is the ideal marketing platform for “B2B” (business-to-business) advertising. It reaches this group, impacts their decision making, and connects with them on an emotional and intellectual level. Read more
4/24/2017

Holidays Drive Spending: 4 Upcoming Retail Opportunities

Springtime is here, which means summer holidays are right around the corner. Consumers celebrate with barbecues, traveling, and spending time with their families. But mostly? They shop. Holidays drive spending. In the next few months retailers will have major opportunities to reach consumers heading to the store with AM/FM radio. Read more
4/13/2017

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

It’s never too early to start thinking about football season. As the official audio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers and add incremental reach and frequency to television campaigns. Read more
4/10/2017

The Evolving Digital Audio Landscape: Pandora is Down, Spotify and Broadcast Streaming Radio Grow

With so many digital listening options available, what is resonating with consumers? Here’s a look at current trends in the digital audio landscape according to Triton, provider of ad insertion technology and streaming measurement for the digital audio marketplace. Read more
4/3/2017

Nielsen Infographic: The Six R’s of Radio

Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” -- remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans. Read more
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