Everyone’s Listening

7/13/2017

AM/FM Radio Creates a Must-Hear Event

Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.

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7/10/2017

4 Ways NCAA on the Radio Works for an Auto Shocks and Struts Manufacturer

A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.

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6/29/2017

As Search Costs Increase, AM/FM Radio Is A Smart Way to Grow Customers

Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.

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6/23/2017

AM/FM Radio’s New ROI Juggernaut: the NextRadio Smartphone Platform

Westwood One, America’s largest radio network, is rolling out NextRadio as the first interactive audience measurement tool for over-the-air FM radio advertising campaigns. Westwood One’s NextRadio solution will deliver consumer insights and intelligence that optimizes campaigns and proves ROI to national advertisers.

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6/20/2017

What Facebook Is Doing Is Evolving; Critical Thinking For Every Brand

While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.

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6/19/2017

Nielsen Launches First-Ever Audio Data Management Platform With Westwood One as a Charter Client

What it means for brands

Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.

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6/13/2017

Let Us Be More Like Cole Swindell; See Beyond A Tweet, See A Person

I wonder just how much understanding there is in listening more, speaking less.

How much the ‘power of now’ is a part of each station's social strategy?

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6/12/2017

How much of your ad budget does what it's supposed to?

AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.

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6/6/2017

Our Behavior On Social Media Is Defining Our Brands

One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report. 

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6/5/2017

Radio Advertising: Driving Sales and Building Brands

Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.

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