Everyone’s Listening

11/15/2017

Advertiser Slam Dunk: Reach Westwood One NCAA Tournament Listeners On The Go

Nielsen studied Westwood One’s 2017 NCAA out of home audiences in Portable People Meter markets. The results point to a big scoring opportunity for marketers to reach attractive, responsive consumers who are on the go. Here’s a look at who’s listening to Westwood One’s NCAA Tournament coverage away from home.

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11/10/2017

Pain & Pride: Remembering Vietnam – 50 Years Later

Westwood One News looks back at 1967, a pivotal year in what may have been the most polarizing event of 20th century America, in the news special “Pain & Pride: Remembering Vietnam – 50 Years Later.” Nearly half a million American troops were fighting in Vietnam at that time and the anti-war movement at home was heading toward a fervent peak. Read more
11/6/2017

People Remember Radio Ads

Nielsen studies prove radio advertising creates lasting impressions for brands. If consumers remember the ad, they’ll remember the brand. As a medium that sticks with listeners, AM/FM radio has a proven track record of generating strong ROI. Read more
10/25/2017

Westwood One ROI Guarantee: First In The Audio Space

In a first for the audio space, Westwood One announces the industry-wide Westwood One ROI Guarantee, ensuring advertisers positive return on their AM/FM radio investments. Read more
10/23/2017

AM/FM Radio and Wireless: Connected and Effective

The wireless industry is one of the most competitive business markets in the U.S. Its major players are constantly engaged in a tug of war over new and existing customers. The potential merger of T-Mobile and Sprint will cause a new marketplace dynamic. In this environment, making sure advertising reaches consumers effectively is imperative. Enter AM/FM radio. Read more
10/16/2017

Network Radio, TV, and Digital Work Together

TV and digital have become known as media planning’s dynamic duo. TV is often credited with large reach while digital offers highly specialized and targeted campaigns. So how can brands grow incremental reach to increase the effectiveness of their campaigns? With AM/FM radio, America’s #1 mass reach media. Read more
10/9/2017

AM/FM Radio is America’s #1 Mass Reach Media: So What

Each quarter, Nielsen reports that AM/FM radio reaches more consumers than any other platform including TV, social media, and mobile platforms. This is a point of pride for AM/FM radio. But as impressive as it sounds, it doesn’t explain the benefit of mass reach for retailers and advertisers. What does this mean for them? As it turns out, a lot. Read more
10/2/2017

10 Slides TV Doesn’t Want You To See

Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But putting all of your chips on television isn’t necessarily a safe bet. TV audience erosion is causing real concerns for brands. Read more
9/28/2017

The Podcast Download Fall 2017 Report: Video

On September 7th, Westwood One took the stage at the IAB Podcast Upfront to present exclusive highlights from The Podcast Download Fall 2017 Report. In case you missed it, here is the 6-minute video of the key takeaways presented by Cumulus | Westwood One Chief Insights Officer Pierre Bouvard. Read more
9/25/2017

The Shocking Truth About Pandora's Weekly Reach

Nielsen Scarborough recently added a new question to their survey: listenership to Pandora in the past week. This provides the opportunity to compare AM/FM radio's weekly reach to Pandora's weekly reach. Westwood One conducted a comprehensive analysis that revealed some key findings about how Pandora stacks up against AM/FM radio. Read more
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