“Hyper Caroline Hobby” and “The Tom Barnard Podcast” Bring New On-Demand Content to Listeners Nationwide
NEW YORK, NY – November 9, 2016 - Westwood One has announced new partnerships with Nashville Insider and Lifestyle personality Caroline Hobby and KQRS Morning Show host Tom Barnard, who have both joined the network’s Podcast & On-Demand platform via audioBoom. Westwood One provides exclusive ad sales representation for Hyper Caroline Hobby and The Tom Barnard Podcast. Advertisers will have access to endorsements, live reads, pre-roll, mid-roll, and post-roll advertisements.
Hyper Caroline Hobby is a fast paced, quick-witted, one-on-one rap session with the incredible celebrity talent pool that lives in Nashville, TN. Hobby, an original member of the Country trio Stealing Angels, features podcast guests who are movers and shakers, ranging from recording artists, entrepreneurs, and music industry execs to hit songwriters, fashionistas, and athletes. The podcast, which airs every Wednesday, features messages to motivate, empower, and encourage listeners to keep dreaming, show up, do the work, and make their mark.
The Tom Barnard Podcast features local and national guests and is heavily focused on humor. Barnard, host of the #1 local morning show in the United States since 1986, created the podcast with the goal of doing a show with more creativity and flexibility than traditional radio. He hosts the podcast along with his wife Kathryn, daughter Alex, and son Andy. The Tom Barnard Podcast features guests and touches on everything from pop culture and music to politics, sports, and entertainment, all laced with Tom’s special brand of humor.
Suzanne Grimes, Westwood One’s President and EVP, Corporate Marketing for Cumulus, said, “Caroline and Tom are dynamite personalities who make people think and laugh as they engage in the conversation. Caroline is a doll – charismatic, clever and compelling - with the best dish from Nashville and the greatest guests from the world of Country music. And there’s a reason why Tom has one of the most successful radio programs in Twin Cities history. He’s smart, funny, and extremely entertaining. Caroline and Tom are two wonderful additions to our podcast platform and will bring great value to listeners and advertisers.”
About Caroline Hobby @CaroHobby
Nashville-based Caroline Hobby is a correspondent for CMT and host of Nashville Insider, dishing all the scoop about the Country music industry. She began her career in the Country music trio Stealing Angels in 2007. During that time she performed, collaborated, and built relationships with some of the biggest stars in the industry. In 2012 Stealing Angels parted ways but Caroline’s love for music, entertainment and adventure only kept growing. Caroline's adventurous spirit was put to the test when she participated on the Emmy Award- winning program, “The Amazing Race” Season 22, with her former band mate, Jennifer Wayne. They made it to the season finale, coming in fourth place, and were voted fan-favorites. They were asked back for Season 24, “The Amazing Race: All Stars.” They laughed themselves right onto the season finale, where they only missed winning the first-place, million-dollar prize by four seconds!
After circling the globe on national TV, Caroline landed back in Nashville with the realization she had a knack for hosting. She hosted the Summer Festival Series “Nashville Dancin'" in the summer of 2014 and has emceed several “Make-A-Wish” benefit events, which is an organization close to her heart. You may have also seen her on CMT’s “I Love Kellie Pickler,” getting into all sorts of shenanigans with Kellie and friends. Caroline is married to Michael Hobby, front man for the Country band A Thousand Horses.
About Tom Barnard @tombarnardshow
Tom Barnard was born in Minnesota and raised on the north side of Minneapolis. He grew up with six brothers and sisters and was raised almost entirely by his mother. Tom has been in radio since 1971 and has been one of the most popular morning show hosts in America since 1986 on KQRS. In 2006 Tom won the Marconi Award for Large Market Personality of the Year. Tom made great connections in the music business while working for Capitol records, and was one of the top five voice-over talents in the U.S. (clients were: Gatorade, Nike, McDonald's and Home Depot and more). Tom is known for his sense of humor, candor and transparency on almost any subject. Tom has interviewed some of the top celebrities worldwide because of his high ratings and conversation skills.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information please visit www.westwoodone.com.