Making “Radio Clickable,” Partnership Offers Local Radio Stations Mobile Technology to Engage Listeners and Drive Revenue
NEW YORK and SANTA CLARA, Calif. – June 15, 2015 – Westwood One and SoundHound Inc.®, a pioneering company in sound recognition and search technologies, and the makers of popular music and search discovery app, SoundHound, announced SoundHound for Radio, a mobile ad platform designed to give radio stations the ability to interact with listeners, brands, and advertisers. The user-friendly platform is available to stations as of June 15, 2015, and marks the first time that local stations can access this already successful audio platform.
Listeners are increasingly using mobile devices and advertisers are looking for ways to reach them on the go. Radio reaches 245 million people in the US, or 91.5% of the national population each week. SoundHound has been downloaded by more than 100 million US radio listeners, who habitually identify music from radio. Through SoundHound for Radio, stations can enable their broadcasts to work with the SoundHound app in a new way that gives not only the song information, but also attribution. This drives interaction with the station’s own advertising or engagement objectives, such as showcasing their playlists. When the listener “SoundHounds” the station that has implemented SoundHound for Radio, distributed by Westwood One, the results resolve to a branded station page including content, a contest, or coupon engagement opportunities. Radio now has new reach, display, and interaction opportunities that previously only Internet radio stations have enjoyed.
Stations have control over creating and managing ad campaigns, all of which can be sponsored, and include graphics, logos, and links to advertisers. SoundHound for Radio also offers real-time analytics to track campaign results, including the number of clicks to the campaign and how it was shared on social media and other channels.
“SoundHound users have always engaged with radio, and now with the SoundHound for Radio platform, we have made it possible for stations to keep the connection they have built with listeners. Within the many exciting technologies we have built in-house at SoundHound Inc., we view the ability to identify broadcast as transformative to an entire industry because we have, in essence, made ‘radio clickable’,” said Katie McMahon, Vice President and General Manager, SoundHound Inc. “This gives radio the ability to keep engaging with their listeners on mobile, and to monetize that experience. With SoundHound for Radio, we, along with our partners at Westwood One, have just brought AM and FM radio into the mobile era.”
"SoundHound for Radio is an incredible platform for advertisers, allowing them to reach consumers at the tap of a smartphone," said Millie Mrvica, Westwood One’s General Manager, Interactive. "While extending the station’s brand, it also extends branding awareness for advertisers and marketers who want to connect with those listeners through the mobile platform."
Stations interested in learning more about SoundHound for Radio can contact Todd Alan at TAlan@westwoodone.com or (212) 735-1107.
About SoundHound, Inc.
SoundHound Inc. turns sound into understanding and actionable meaning. We believe in enabling humans to interact with the things around them in the same way we interact with each other: by speaking naturally to mobile phones, cars, TVs, music speakers, coffee machines, and every other part of the emerging 'connected' world. Our latest product, Hound, leverages our Speech-to-Meaning technology to showcase a groundbreaking smartphone experience. Our SoundHound product applies our technology to music, enabling people to discover, explore, and share the music around them, and even find the name of that song stuck in their heads by singing or humming. And through the Houndify platform, we empower developers to be part of the speech-to-meaning revolution. Mission: Houndify everything. www.soundhound.com
About Westwood One
Westwood One offers audio products to engage listeners whenever, wherever they are. We are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Our portfolio features exclusive brands people love, such as the NFL, Red Carpet Radio, NASH, Rdio, and more. As the national-facing arm of Cumulus, we represent more than just a radio network; we are a multi-platform provider of sports, music, news, spoken word, and digital content. Visit WestwoodOne.com.