ROCK 2.0 is an evolution in rock radio. Typical rock formats are either old or new… mainstream or alternative. Boring! The gap between Classic and current rock formats is a mile-wide right now and here’s the secret… that opening between them is the money demo! Men 30-44 grew up in the 90’s when diverse strands of rock merged and evolved.
Rock 2.0 traces its DNA back from Foo Fighters and Pearl Jam to AC/DC and Led Zeppelin. It reaches forward from The Red Hot Chili Peppers and Nirvana to Linkin Park and Three Days Grace. DNA really is the perfect word to describe the thread that binds together Rock 2.0’s tremendous variety in texture and era with the strength and balance of familiarity. This is ROCK radio… version 2.0.