THE TOUCH is an Urban Format focusing on the lifestyle and favorite music of the adult radio listener. Playing the Best Mix of Today’s R&B, The Touch features R&B Classics and the Fresh Voices on the R&B music scene today. Targeting Women 25-54, you’ll hear seasoned major market talent delivering artist notes, music and entertainment news and exclusive interviews with artist the likes of Charlie Wilson, Tamar Braxton, John Legend, Chante’ Moore, Maxwell and more.

Core Artists

  • Michael Jackson
  • Robin Thicke
  • John Legend
  • Alicia Keys
  • Usher
  • Beyonce
  • Kem
  • New Edition
  • Charlie Wilson
  • Musiq Soulchild
  • Fantasia
  • Jennifer Hudson
  • Eric Benet
  • Jodeci
  • Chrisette Michele
  • Miguel

Delivery Options

Contact a WestwoodOne sales representative for more information at 888.HELP450.

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Sample Hour

Sade Smooth Operator
Mary J. Blige Reminisce
New Edition If It Isn’t Love
Bruno Mars 24 Karat
Faith Evans All Night Long
Miguel Adorn
Lalah Hathaway Angel
Cameo Word Up
Maxwell Lake By the Ocean
TLC Baby Baby Baby
Ro James Permission

ERA Balance

Target Demographic