THE TOUCH is an Adult Urban format with a distinct style featuring the hottest R&B artists from the 80’s, 90’s and today. The Touch delivers a skillful blend of contemporary music and old school R&B, drawing a niche audience of 25-54 year olds, primarily female. Hosted by major market and award winning talent, we draw a steady stream of celebrity guests for interviews and specialty shows. Recent guest have included Alicia Keys, Charlie Wilson, Tamar Braxton, John Legend and more.

Core Artists

  • Michael Jackson
  • Robin Thicke
  • John Legend
  • Alicia Keys
  • Usher
  • Beyonce
  • Kem
  • New Edition
  • Charlie Wilson
  • Musiq Soulchild
  • Fantasia
  • Jennifer Hudson
  • Eric Benet
  • Jodeci
  • Chrisette Michele
  • Miguel

Delivery Options

Contact a WestwoodOne sales representative for more information at 888.HELP450.

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Sample Hour

S.O.S. Band Tell Me You Still Care
Maxwell Pretty Wings
Chrisette Michele A Couple of Forevers
Stevie Wonder Ribbon In The Sky
John Legend All Of Me
Michael Jackson Love Never Felt So Good
Beyonce Irreplaceable
Marsha Ambrosius Feenin'
Tamar Braxton Run
Kenny Latimore Never Too Busy
Keyshia Cole Love

ERA Balance

Target Demographic