Everyone’s Listening

4/24/2017

Holidays Drive Spending: 4 Upcoming Retail Opportunities

Springtime is here, which means summer holidays are right around the corner. Consumers celebrate with barbecues, traveling, and spending time with their families. But mostly? They shop. Holidays drive spending. In the next few months retailers will have major opportunities to reach consumers heading to the store with AM/FM radio. Read more
4/13/2017

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

It’s never too early to start thinking about football season. As the official audio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers and add incremental reach and frequency to television campaigns. Read more
4/10/2017

The Evolving Digital Audio Landscape: Pandora is Down, Spotify and Broadcast Streaming Radio Grow

With so many digital listening options available, what is resonating with consumers? Here’s a look at current trends in the digital audio landscape according to Triton, provider of ad insertion technology and streaming measurement for the digital audio marketplace. Read more
4/3/2017

Nielsen Infographic: The Six R’s of Radio

Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” -- remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans. Read more
3/27/2017

Country Radio: Four Hits From The Heartland

Country is America’s radio format, owning airwaves with the best tailgate anthems, ballads, and songs for love and heartbreak. With the Academy of Country Music Awards coming up this Sunday, we take a look at this community-driven audience to better understand where they come from, what’s important to them, and what they predict will happen. Read more
3/17/2017

Four Digital Audio Head Snappers From Edison's 2017 Infinite Dial Study

Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.

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3/10/2017

Infographic: A Day in the Life of a March Madness Fan

The shot clock is ticking as we get closer to March Madness. To get in the NCAA basketball state of mind, check out our infographic following March Madness throughout the day. Read more
3/3/2017

Quick Service Restaurants and Radio: Made For Each Other

As American media habits change, quick service restaurant (a.k.a. fast food) media plans are evolving. More than ever, the facts point to AM/FM radio as an ideal marketing platform. Read more
2/24/2017

Reach Is the New Black: A Funny Thing Happened on the Way to the Media Plan

According to Nielsen, AM/FM radio is America's #1 mass reach media and TV is #2. To grow sales and customers, these mass reach media play a strong role in the mix. Read more
2/16/2017

A Day in the Life of an NCAA Basketball Fan: How Social, Video, Audio, and Digital Platforms Feed the Madness

As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.

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