NEW YORK, NY AND DALLAS, TX, December 15, 2014 — TM Studios, a division of Westwood One, has announced that its 360 Country Imaging Service has created BRAND, another first for Country radio imaging. BRAND features fully-customized and infused sound-alike intros for Program Directors who are less likely to use traditional jingles or who want to find another way to sonically own the music in their markets. Stations can imbed their brand directly into the music instead of around it.
“As Country music continues to evolve, it makes sense that Country radio gets the tools and toys previously locked-up by our friends in CHR,” says Ryan Drean, Creative Director at TM. “While multiple Country stations are launching in competitive markets, a jingle package may not always be the solution. BRAND doesn’t place a station’s name around the music; it performs it in the music.”
BRAND pre-launched on 99.5 WYCD, Detroit. “BRAND is a killer tool that will take your Country Radio Imaging and Jingles to the next level,” states Roberts, Operations Manager at CBS, Detroit. “WYCD works in conjunction with 360 Country to give you the competitive edge in your market. This is a huge product differentiator for your brand and a great new product from TM Studios.”
BRAND is a jingle alternative or add-on to TM’s popular 360 Country Imaging Service, which provides imaging and regularly-updated jingles powered by Nashville players and singers. Stations receive fresh, new, and evolving content every month.
About TM Studios
TM Studios, Inc. is the industry leader in custom station jingles, from full buyouts to updating services and syndicated imaging packages. TM creates, produces, and distributes music-based products and services for broadcast media use. TM’s clients include radio and television stations, satellite and internet networks, the American Forces Radio Network, and numerous advertising agencies and commercial businesses. Product lines include music compilation libraries and services, production music, commercial jingles, radio and TV station imaging packages, morning show prep and comedy services, along with a vast array of imaging products. TM Studios’ world headquarters in Dallas, TX, houses a state-of-the-art recording facility featuring several composing, recording, mixing and post-production studios. For more information, visit www.tmstudios.com.
About Westwood One
Westwood One offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,600 radio stations and media partners who reach 190 million weekly listeners and 30 million digital users a month. The company’s portfolio features exclusive brands people love, such as the NFL, Red Carpet Radio, NASH, Rdio, and more. Westwood One is the national-facing arm of Cumulus, representing more than just a network; it is a multi-platform provider of sports, music, news, spoken word, and digital content. For more information please visit www.westwoodone.com.