Six Radio Formats That Reach Key Independent “Swing Voters”

February 12, 2016 By Pierre Bouvard

As election year heats up, we are continuing to look at how radio can help political candidates target voters. Both music and news/talk radio formats are key to reaching Independent or “swing” voters. The new Nielsen Voter Ratings illustrate how six radio formats over-index for independent “swing voters.”

Read more about how radio reaches voters.