Nielsen’s RADAR 130 also shows Westwood One’s audience grows for four consecutive quarters, outperforming the industry
NEW YORK, NY, September 12, 2016 – Nielsen’s RADAR 130, released today, shows that Westwood One continues to be the leader in audience and outpace the network radio marketplace in growth.
Nielsen’s quarterly RADAR report provides the standard measurement currency for selling and buying network radio. RADAR 130 data show:
• Westwood One holds the number one share in network radio audience, leading the industry in Adult 25-54 gross impressions for the 12th consecutive quarter.
• Westwood One’s average network audience is up 3% overall, representing the fourth consecutive RADAR survey that Westwood One’s 25-54 audience grew while outperforming the marketplace.
“We are thrilled that Westwood One has grown for four consecutive quarters and remains the number one radio network in America,” said Suzanne Grimes, Westwood One’s President and EVP, Corporate Marketing for Cumulus Media. “AM/FM radio is on fire. Total audience is up across the industry, according to Nielsen. Combined with the excitement over new digital platforms, this is truly the new golden age of audio.”
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information please visit www.westwoodone.com.