Westwood One’s Exclusive Radio Row to Showcase Brand Partners including American Cancer Society/“Coaches Versus Cancer,” Buffalo Wild Wings, Pizza Hut, Wendy’s, and Werner Ladder

First-ever NCAA® Final Four® Spanish Broadcast to be presented by Werner Ladder and in Alliance with ESPN Deportes Radio

NEW YORK, NY, March 29, 2017 – Westwood One will present comprehensive coverage of the NCAA® Final Four®, live from University of Phoenix Stadium in Glendale, Arizona, as (7) South Carolina takes on (1) Gonzaga and (3) Oregon battles (1) North Carolina for the title. Westwood One’s coverage of the NCAA® Final Four® tips off Saturday, April 1, at 3:30 pm ET with The Final Four Show. Game coverage begins at 4:30 pm ET. The National Championship tips off on Monday, April 3, at 6:30 pm ET with the pregame broadcast, Championship Monday, followed by game coverage at 7:30 pm ET.


Westwood One and the NCAA will broadcast the 2017 NCAA® Men’s Final Four® in Spanish, the Championship’s first-ever Spanish language broadcast on any platform. This event will be produced by Westwood One in an alliance with ESPN Deportes Radio and presented by Werner Ladder.


Kevin Kugler and Clark Kellogg will announce all the action for the Final Four® and the National Championship in English. Kellogg will be doing double-duty in Glendale, simultaneously serving as a studio analyst for CBS Sports and Turner Sports’ television coverage. Jim Gray will serve as courtside reporter, Jason Horowitz will be the pregame and halftime host, and three-time NCAA Player of the Year and Hall of Famer Bill Walton, former All-American Jim Jackson, and Jon Crispin will provide pregame, halftime, and postgame analysis.

The Spanish-language broadcast will be called by Rafael Hernández Brito (play-by-play), former All-American Greivis Vásquez (analysis), and Clemson Smith Muñiz (pregame/halftime host). The Spanish Final Four® broadcast is presented by Werner Ladder.


Westwood One’s exclusive Radio Row — taking place Thursday, March 30 and Friday, March 31 — will feature an array of athletes, former athletes, and coaches engaging with 16 local radio stations and national sports talk networks CBS Sports Radio and NBC Sports Radio. Westwood One has a wealth of broadcast sponsors; several brand partners will be featured on Radio Row, including American Cancer Society/ “Coaches Versus Cancer,” Buffalo Wild Wings, Pizza Hut, Wendy’s, and Werner Ladder


    • This is the first-ever Final Four® appearance for both Gonzaga and South Carolina.
    • It’s the first time Oregon has been in the Final Four® since 1939.
    • It’s the second consecutive trip to the Final Four® for North Carolina and their 20th trip overall.
    • NCAA audio is consumed on the go with 88% of men 25-54 listeners to NCAA basketball coverage listening away from home at some point during the season. (Source: Nielsen Portable People Meter 22 week (Nov 2014-April 2015) cumulative reach NCAA Basketball on Westwood One)

For more FUN FACTS, check out Westwood One’s March Madness infographic here.


Coverage can be heard on more than 500 radio stations across the country, WestwoodOneSports.com, and SiriusXM radio. Additionally, the broadcasts will be available for fans via NCAA.com/MarchMadness, TuneIn, and on the free TuneIn app. The Spanish Final Four® broadcast will also be heard on more than 40 ESPN Deportes Radio stations nationwide.

NCAA and Final Four are trademarks of the National Collegiate Athletic Association.

About Westwood One Sports

Westwood One Sports is home to some of the most exciting sports broadcasts on radio. In addition to NCAA Basketball, including the NCAA Men’s and Women’s Tournaments and the Final Four; it is also the exclusive provider of the Frozen Four®, the Men’s Lacrosse Championship, and the Men’s and Women’s College World Series®. In addition, Westwood One has been the exclusive network radio partner to the NFL since 1987. Its other properties include the Masters, the Olympics, the NHL, the Triple Crown, and more. Westwood One also distributes NBC Sports Radio and CBS Sports Radio 24/7 sports talk. On social media, join the Westwood One Sports community on Facebook at facebook.com/westwoodonesports and Twitter at twitter.com/westwood1sports. For more information, visit www.westwoodonesports.com

About Westwood One

Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information, please visit westwoodone.com.

About the NCAA

The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and Coca-Cola as official corporate champions and the following elite companies as official corporate partners: Allstate, Amazon Echo, Buffalo Wild Wings, Buick, Enterprise, Infiniti, Intel, LG, Lowe’s, Marriott International, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.


WERNER, a WernerCo brand, is the world leader in ladders and has a complete line of climbing products designed for working at heights. The portfolio includes ladders, attic ladders, scaffolding, pump jacks, stages, planks, step stools, accessories and fall protection equipment including harnesses, lanyards, anchors and compliance kits. From ladders to fall protection, WERNER provides a full line of climbing equipment that’s engineered to provide maximum safety, durability and productivity at every height. All WERNER products meet or exceed applicable international safety standards. For more information, visit www.wernerco.com/us.

Press Contact:

Jana Polsky

Westwood One


(212) 641-2101