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Westwood One NFL Coverage Boosts Mobile App Downloads And Usage

Westwood One NFL Coverage Boosts Mobile App Downloads And Usage

May 15, 2017 By Pierre Bouvard
Despite billions of dollars being spent in promoting mobile apps, it’s difficult for these companies to get noticed online. The solution? Mass reach media like AM/FM radio. We partnered with Nielsen to conduct a campaign effect study for a major money transfer app to see how Westwood One’s NFL programming can be used to impact awareness and usage.
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