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How Much Of Your Ad Budget Does What It’s Supposed To?

How Much Of Your Ad Budget Does What It’s Supposed To?

June 12, 2017 By Pierre Bouvard

AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.

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