Opportunity For Advertisers To Capitalize On Radio’s Strengths With The Guarantee Of Sales Results

NEW YORK, October 24, 2017 – Westwood One, the largest radio network in the U.S., announces the first-ever industry-wide ROI Guarantee in the audio space based upon irrefutable evidence of radio’s powerful return on advertising spend. The results, as proven by Nielsen, have continually shown exceptionally strong evidence of radio’s positive ROI across 23 national studies measuring sales results for multiple brand category campaigns.

Westwood One is an industry leader in data-driven targeting and attribution measurement, committed to providing advertisers with smart, actionable insights to make better-informed creative and media decisions. Now, with the WESTWOOD ONE ROI GUARANTEE, marketers will have the confidence and proof-points to double down on radio without risk.

How the WESTWOOD ONE ROI GUARANTEE program works
Westwood One will partner with qualifying clients to accomplish their business objectives. Additionally, because campaign creative influences 50% of sales lift, the commercial creative will be pre-tested and benchmarked against industry audio creative test norms to ensure consumer impact and resonance. Nielsen will measure return on advertising spend on behalf of the radio campaign, which includes all media that run across the entire broadcast radio landscape, as well as Westwood One, by matching Media Monitors ad occurrences with Portable People Meter listening, Nielsen credit card data and in-store CPG purchase data from Nielsen Catalina Solutions. If ROI is not positive, Westwood One will run no-cost supplemental media weight sufficient to deliver the guaranteed ROI.

Suzanne Grimes, EVP Corporate Marketing, Cumulus Media and President of Westwood One says, “We have seen stunning radio ROI data across the board and are convinced of radio’s ability to generate a positive return, so much so that we are offering the ROI Guarantee to our advertisers.”

“Given secular trends across the media landscape, brands are deeply concerned over ad fraud, viewability, and questionable metrics,” Grimes continued. “Marketers demand solutions that reach their target customers and generate results. The WESTWOOD ONE ROI GUARANTEE elevates radio as the measurable mass reach medium that, simply put, delivers.”

To learn more about the WESTWOOD ONE ROI GUARANTEE, email mwildman@westwoodone.com.

About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.

Jana Polsky
Director, Communications