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Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive

Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive

August 6, 2018 By Lauren Vetrano
Do disclaimers ruin tier two radio ads? How do tier two auto radio ads perform when subjected to rigorous creative testing benchmarked against thousands of other radio ads? We found out.
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