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Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?

Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?

January 23, 2019 By Pierre Bouvard
Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?
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