Logo for Westwood One Westwood One

EXPLORE
  • Programming
    • Music & Entertainment
    • News/Talk
    • Sports
    • Features
  • 24/7 Formats
    • Format Streams
    • Music Formats
    • Control Room Automation Equipment
  • Advertising
  • Affiliate with Us
  • Prep & Services
    • Prep
    • Radio Services
  • Technical Services
    • Satellite Services
    • Affiliate Technical Services
  • Audio Active Group® Blog
  • Press
  • Careers
  • Contact Us
  • Affiliates/Producers Login
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

May 4, 2020 By Pierre Bouvard
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.
Westwood One
  • Privacy Policy
  • Terms of Use
  • Cookie Settings
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
© Copyright 2025 Cumulus Media