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Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers

Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers

August 24, 2020 By Pierre Bouvard
If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.
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