Daily One-Hour Show Covers Sports Betting
NEW YORK, NY – April 7, 2021 – Cumulus Media’s Westwood One, the largest audio network in the U.S., expands its broadcast programming offerings with “Picks Central” from Barstool Sports. “Picks Central” airs weekdays from 3-4 p.m. ET and is available for delay broadcast.
The daily gambling and sports show is hosted by Brandon Walker with a rotation of Barstool personalities such as Dave Portnoy and Dan “Big Cat” Katz, who provide the scoop on the best gambling lines of the day. The crew discusses relevant sports topics, bad beats, moneylines, and over/unders. They also offer their thoughts on where to place winning bets for every sport under the moon.
Barstool Sports is the preeminent next generation sports media brand and platform, driving 1.2 billion average monthly social views and 8 million average monthly podcast listeners, delivering content 24hrs/day 365 days a year. Barstool consistently demonstrates the ability to convert fans for ad partners, and have solidified a diversified revenue base across sports, gambling, food, TV, film, gaming, military, lifestyle, and pop culture.
About Barstool Sports
Founded in 2003 by David Portnoy, Barstool Sports is a leading digital sports, entertainment and media platform that delivers original content across blogs, podcasts, radio, video and social, supported by nearly 70 dedicated personalities. It benefits from its base of approximately 54 million monthly unique visitors, reaching an estimated 36% of males and 30% of females in the Millennial and Generation Z generations across the United States. In 2019, Barstool Sports grew by approximately 65%, delivering nearly $100 million in revenue from digital and audio advertising, ecommerce, events, licensing and subscription.
About Westwood One
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news, and entertainment content to over 250 million monthly listeners across an audio network of nearly 7,300 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and Westwood One Backstage. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information, please visit www.westwoodone.com.