Webinar Video: CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report
Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Fall 2021 Report.
CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report: Platform Wars Heat Up As Spotify Is Now The Leading Listening Destination And The Big Three (Apple Podcasts, YouTube, Spotify) Expand Share
For the seventh edition of our Podcast Download series, CUMULUS MEDIA | Westwood One and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 600 weekly podcast listeners in October 2021. The Fall 2021 report highlights trends from prior studies as well as examining new topics such as the emerging array of social audio platforms.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.
2022 Forecast And Trends To Watch
As the end of 2021 nears, the CUMULUS MEDIA | Westwood One Audio Active Group assessed leading revenue forecasts and key trends to watch for in the coming year.
Reach Voters With AM/FM Radio
Kantar’s Campaign Media Advisory Group (CMAG) projects a $7.8 billion political ad spend for the midterm season across local broadcast TV, local cable/satellite, AM/FM radio, digital, and OTT. $7.8 billion will overwhelm inventories of many TV and digital platforms leaving campaigns to look for new ways to reach voters. Enter AM/FM radio.
Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand’s sponsorship of the Cumulus Podcast Network’s show Who Was Prince? hosted by Touré.
Home Improvement: Eight Studies Reveal Audio Is Sales Engine Of The Category
Eight consumer studies commissioned by the CUMULUS MEDIA | Westwood One Audio Active Group over a six-year period find audio listeners are the engine of home improvement sales and reveal creative and media strategies that can optimize impact.
CUMULUS MEDIA | Westwood One Audio Active Group’s Audio Creative Best Practices: The Blueprint For Developing Impactful Ads
The CUMULUS MEDIA | Westwood One Audio Active Group has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form CUMULUS MEDIA | Westwood One Audio Active Group’s comprehensive Audio Creative Best Practices.
New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of 21 online sports betting brands. The findings were compared to a prior study that was conducted in April 2021.
WARC: Marketers Should Triple Audio Ad Spend To Enhance Their Business Outcomes
“The Investment Gap: Understanding the Value of Audio” is a new study from WARC, the global leader in marketing effectiveness measurement, and iHeartMedia. The study reveals a major audio investment gap for marketers.
Nielsen: 5 Things Advertisers Need To Know About The Latest COVID Consumer Tracking Study
Nielsen held a client webinar this week to reveal the findings of their seventh COVID consumer tracking study since the start of the pandemic. Here are the key findings.
Nielsen AM/FM Radio Audiences Grow As COVID Concerns Drop And Vehicular Traffic Surges
Just-released Nielsen AM/FM radio listening data reveals the recovery of AM/FM radio listening continues. Google search trends and consumer driving behavior from Geopath and Apple Maps have predicted AM/FM radio audience growth.
The Definitive Tool For Answering Top Media Planning Questions: CUMULUS MEDIA | Westwood One Audio Active Group’s Audio Planning Guide
In response to frequently asked questions from marketers and agencies about audio media strategy, the CUMULUS MEDIA | Westwood One Audio Active Group has developed the Audio Planning Guide.
Which Media Platform Makes The Most Sense For Law Firms? Two New Studies Prove AM/FM Radio Has A Major Advantage
Two brand new studies, one for a personal injury law firm and one for a family law firm, shed new light on the importance of advertising to build awareness and consideration for local law firms.
The Westwood One 2021 Audioscape: A Focus On Smart Speaker Ownership, Listening Trends, And Device Adoption
The Westwood One 2021 Audioscape covers two major innovations in the audio space: podcasts and smart speakers. This week’s blog takes a closer look at the world of smart speakers.
Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.