New Study: The State Of The American Worker, March 13-15, 2020
How has the outbreak of the Coronavirus shifted the American workforce? Here are the key findings from a national study conducted to understand how American work habits have been altered.
What Agencies Want To Know About Work From Home And AM/FM Radio
With working from home quickly becoming a reality for some Americans, we polled AM/FM radio audience measurement services to see if they could shed any light on current listening habits. Here's what the data revealed.
The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.
What Podcast Sellers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue
Executives from all parts of the podcast ecosystem completed an online survey on measurement, attribution, ad tech, and what’s needed for podcasting to become a $2 billion advertising medium. Several weeks ago we reviewed the advertisers/agency sentiments. Now we turn our attention to podcast sellers.
Westwood One 2020 Audioscape: What’s Trending With Smart Speakers?
With such a prominent place in the media landscape, smart speakers are a major part of the Westwood One 2020 Audioscape, a report that utilizes Edison Research’s Q3 2019 “Share of Ear” data to discuss audio trends. Here are some of the smart speaker takeaways uncovered.
Nielsen: Adding AM/FM Radio To Political TV Buys Generates Dramatic Lift In Reach
Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here's how it works for political.
What Agencies And Advertisers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue
As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies. Here are the findings, including what's needed for podcasting to become a $2B advertising medium.
Pharmaceutical Case Study: AM/FM Radio Campaign Lifts Awareness And Drives Surge In Likelihood To Take Action
With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results.
AM/FM Radio Makes Facebook Ads Better
Looking at AM/FM radio's competing media, Facebook is huge and isn’t going away. Fortunately, there are three ways AM/FM radio makes Facebook ads work better.
Focus On Quality Audio Creative Instead Of Length Of Ad – Here’s Why
While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.
Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.
2020 Outlook: Key Audio Stories To Look For In The Coming Year
Here's a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
2019’s Top 5 Most Popular Audio Insights Blog Posts
As 2019 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
Share Of Ear Q3 2019: AM/FM Radio Continues To Lead The Ad-Supported Pack
Edison Research’s “Share of Ear” is the gold standard study of American audio usage. It provides an in-depth look at how Americans consume audio day to day. Here are the key findings from their recently-released Q3 2019 report.
Marketing Strategies For An Unpredictable Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat During Financial Uncertainty
Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.
Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.