AM/FM Radio Is The #1 Mass Reach Medium – But By How Much?
Nielsen's Total Audience Report quantifies television, online, mobile, and AM/FM radio audiences so that they can be compared on an even weekly playing field. Here's what the latest Q1 2018 report reveals.
Case Study: AM/FM Radio Generates Incremental Reach And Amplified Frequency For TV Tune-In Campaign
A major cable network used AM/FM radio to help launch the returning season of a scripted drama series. Westwood One retained Nielsen to study how the combination of AM/FM radio and TV helped drive tune-in. Here are the findings.
Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener
Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.
Infographic: Westwood One’s Podcast Download – Fall 2018
Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download - Fall 2018.
What Are Podcast Spending Intentions Among Marketers And Agencies?
To understand podcast revenue growth and advertiser sentiments, Westwood One commissioned Advertiser Perceptions to conduct our fourth annual study of brand and agency podcast spending sentiment. Here are the key findings.
Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%
By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here's how one insurance company did it.
A Simple Math Equation Can Predict If Sales Grow, Fall, Or Remain Stable
“I’m advertising but revenues are flat. Why aren’t sales growing?” This is a question that haunts every advertiser. Fortunately there is a tool that sheds some light on this problem.
New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.
Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive
Do disclaimers ruin tier two radio ads? How do tier two auto radio ads perform when subjected to rigorous creative testing benchmarked against thousands of other radio ads? We found out.
Share Of Ear Q2 2018 Review: From Consumers To Voters, AM/FM Radio Has It Covered
Share of Ear Q2 2018 upheld many of the trends we’ve seen in previous quarters such as the dominance of AM/FM radio, Pandora’s freefall, and Spotify’s growth. Plus, a new insight emerged this quarter just in time for election season.
AM/FM Radio Powers Amazon Prime Day 2018
This week, Amazon held their fourth annual Prime Day sale. True to form, it was a blockbuster event launched with mass reach television and AM/FM radio advertising. Westwood One commissioned IPSOS to examine purchasing during the 36-hour event. Here are key findings from the IPSOS study.
AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X
Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.
AM/FM Radio Drives TV Tune-In
Television and AM/FM radio are complementary broadcast media. Both are large advertising platforms with different usage patterns. So how can AM/FM radio, America’s #1 mass reach medium, entice viewers to tune in to a television show?
AM/FM Radio Reaches America’s Light TV Viewers
What percentage of your TV impressions come from light TV viewers? How can AM/FM radio make your TV better? Here are the results from a first-ever Nielsen cross media audience study.
AM/FM Radio Reaches A Captive Audience And Delivers ROI
AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?
Rational Versus Emotional Creative: Short-Term And Long-Term Impact
Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here's how.