Share Of Ear Highlights: Q1 2018
Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the Q1 2018 data.
How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?
One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.
4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage
As the exclusive national radio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers. Here are four reasons why advertisers need to be on-air in Westwood One’s NFL programming.
The K-pop Invasion: A Look At America’s New, Young, Audio-Centric Audience
Just how big is the K-pop trend? Westwood One commissioned a study to look at the power of K-pop as well as the consumption of podcasts among its fans. Here’s what we found.
How Much Of SiriusXM’s Audience Can Advertisers Buy?
SiriusXM has 33 million subscribers. That sounds like a huge number to advertisers. But how much of the SiriusXM audience is listening to ad-supported channels? How does AM/FM radio’s audience compare?
Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands
The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?
AM/FM Radio Outreaches Popular Digital Media Destinations By Millions
AM/FM radio shows consistent strength outreaching many popular content destinations by millions. It also makes other media options better.
Marketers And Agencies: Take The “Me” Out Of “Media”
How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let's check the facts.
The Relationship Between AM/FM Radio Personalities And Listeners Is Personal
Trusted AM/FM radio personalities can provide immediate credibility, endorsement, and relevance to ads. Here are the reasons why.
Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél
Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.
Radio Ads Paired With Visuals In The Car Supercharge Advertising Impact
The combination of sound and visuals is powerful. Here's how advertisers can take advantage of the prevalence of in-car screens and provide consumers with visuals paired with their commercials.
Westwood One Sports Sound Awards: How Creative Drives Purchase Intent
Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.
Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative
To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.
Creative Is Critical To Driving ROI: Get It Right With These Best Practices
The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.
Alexa: Who Are Smart Speaker Owners?
Smart speakers are the latest technology on the minds of marketers. Whether being used as a source of music, entertainment, or information, there is no ignoring their prevalence in American homes today. Here is a look at who smart speaker listeners are.
Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand
For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.