Use AM/FM Radio To Own The Holidays And Drive Sales
As we get ready to celebrate Labor Day, we look ahead to some of the biggest retail holidays on the calendar. October through December is a busy season for shoppers and advertisers can use AM/FM radio to reach the masses and generate dollars.
A Profile Of The On-Demand Audience
Cumulus Media and Westwood One commissioned a Nielsen Total Audience custom study to measure the audiences of local on-demand content from the Cumulus radio stations and national on-demand content from Westwood One shows. For the first time ever, Nielsen provided demographic estimates Westwood One’s on-demand audio content consumed on their properties, leveraging SDK technology and Nielsen’s Total Audience measurement framework.
Audio Retrospective: The Summer Of Love – 50 Years Later
Hear how the Summer of Love really happened and what it means today. Westwood One News correspondents Jim Roope and Steve Kastenbaum revisit 1967 in this 50th anniversary special featuring recovered and restored archive audio of the music and voices who were there.
Why Are People So Angry About Pandora Ads?
A senior marketing executive for a major American retailer told us Pandora listeners light up social media in anger, complaining bitterly about hearing their ad over and over. This week, we look at why.
Your Share Of Ear Update: Q2 2017
Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with all forms of audio. Here are key takeaways from the recently released Q2 2017 Share of Ear study, which is now releasing data semiannually.
AM/FM Radio: Why It Works
AM/FM radio answers the call for brands with massive reach, dominant in-car share, and a proven track record of strong $10 to $1 in return on investment.
AM/FM Radio Is America’s #1 Mass Reach Media: Here’s Why It Matters
Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.
AM/FM Radio Creates A Must-Hear Event
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.
4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
As Search Costs Increase, AM/FM Radio Is A Smart Way To Grow Customers
Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.
AM/FM Radio’s New ROI Juggernaut: The NextRadio Smartphone Platform
Westwood One, America’s largest radio network, is rolling out NextRadio as the first interactive audience measurement tool for over-the-air FM radio advertising campaigns. Westwood One’s NextRadio solution will deliver consumer insights and intelligence that optimizes campaigns and proves ROI to national advertisers.
Radio Creates Digital Impact
AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.
What Facebook Is Doing Is Evolving; Critical Thinking For Every Brand
While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.
Nielsen Launches First-Ever Audio Data Management Platform With Westwood One As A Charter Client
Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.
Let Us Be More Like Cole Swindell; See Beyond A Tweet, See A Person
I wonder just how much understanding there is in listening more, speaking less.
How much the ‘power of now’ is a part of each station's social strategy?
How Much Of Your Ad Budget Does What It’s Supposed To?
AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.