Reach Is The New Black: A Funny Thing Happened On The Way To The Media Plan
According to Nielsen, AM/FM radio is America's #1 mass reach media and TV is #2. To grow sales and customers, these mass reach media play a strong role in the mix.
A Day In The Life Of An NCAA Basketball Fan: How Social, Video, Audio, And Digital Platforms Feed The Madness
As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.
ROI Case Study: Major Motorcycle Manufacturer Builds Its Brand With Westwood One NFL And NCAA
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
Motel 6 Wins The Westwood One Sports Sound Awards
Motel 6 takes the top spot in the 4th annual Westwood One Sports Sound Awards.
5 Things To Know About Early Spring Spending
The winter holidays might be the biggest shopping season of the year, but don’t overlook the early months of spring — jam-packed with huge retail events. Did you know these facts about upcoming holidays in February, March, and April?
Westwood One At Super Bowl LI
It was an epic win and the greatest comeback in Super Bowl history. As the exclusive network radio partner of the NFL, Westwood One was there and on the air as Super Bowl LI went down in the history books as one of the best games of all time!
Vote Now For Your Favorite Super Bowl Radio Commercial In The Westwood One Sports Sound Awards
The Westwood One Sports Sound Awards is back for its 4th consecutive year.
Time For Kickoff: Super Bowl Fans Are On The Move And Spend Big
Did you know? The Super Bowl is the second most popular day for food consumption after Thanksgiving. Check out our Super Bowl infographic for more.
Integrate Your Brand Into A Mass Cultural Event: NCAA Basketball On Westwood One
Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.
Be The Sound Of The Game: 5 Reasons Westwood One Audio Amplifies Your Super Bowl Marketing Plan
At Westwood One we’re excited to broadcast Super Bowl LI: our 30th consecutive Super Bowl broadcast and 44th broadcast overall. Here's why you should consider audio in your Super Bowl media plan.
Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.
The 5 Most Popular Insights Blog Posts Of 2016: Everything Auto And Millennials
Here’s what our readers were most excited about in the audio industry this year.
Advertising Beyond The New York Bubble: How America Commutes And What It Means For Media Plans
Most Americans commute by car, where radio is the main source of entertainment.
When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High
Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.
NFL On The Radio Shows Stable Ratings
In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts.
Holiday Shopping 2016: 5 Things To Know
AM/FM radio is crucial to driving sales this holiday season.