5 Things You Didn’t Know About Podcast Listening
Westwood One's “State of the American Podcasting” report examined a number of data sources, including a custom study from Ipsos and a special cross tabulation from Edison Research’s quarterly “Share of Ear” study.
Case Study: How Radio Amplifies TV Frequency
Radio makes your TV better. We look at how one NFL sponsor used radio to amplify the frequency of its TV media campaign.
Sports Radio Listeners: Super Fans That Can Super Charge Any Media Plan
Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.
Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”
Test Your Knowledge: Perception And Reality Of American Audio Audiences
Test your knowledge with these four questions and see how you compare with America's advertisers.
How To Reach Future College Students Through Radio
Colleges looking to reach new students can utilize these strategies to create an effective marketing campaign incorporating radio.
Guest Post By Zach Sang: 5 Strategies To Reach Millennials Through Radio
Twenty-two-year-old radio personality Zach Sang shares 5 strategies for marketers to reach Millennials through radio.
How Radio Elevates Awareness For An Insurer’s Media Plan, And What It Means For All Marketers
American Family Insurance (AFI), a Madison, Wisconsin-based company, is in the thick of the competitive industry, and sought to break out of the clutter and grow business in several of its key markets.
What If Brand Advertising Was Based On “Cost Per Result” Rather Than “Cost Per Thousand”?
The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.
Radio Drives Online Sales For Amazon Prime Day
Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.
4 Things You Might Not Know About TV & Radio
TV ratings continue to drop, while radio's listening levels are remarkably stable.
NFL On Westwood One Reaches 1 Out Of 5 Men 18-49 In America
We know that the NFL on the radio reaches millions of fans. We've never known how audience accumulates during a game and across the season.
Looking To Recruit Quality Employees? Radio Can Help
Economic conditions are improving in the U.S., job openings are up. Unemployment is down. Companies looking to recruit quality employees now have to look for people already employed.
Radio Is America’s #1 Mass Reach Medium
According to Nielsen, more than 90% of Americans are reached weekly by radio -- more than TV and smartphones.
This Just In: New Data On TV Viewing Levels And Demographics
In the last year, TV viewing levels have plunged while radio listening levels are remarkably stable.
Nielsen: Radio Listeners Are Younger, More Employed, And More Social Than TV Viewers
Radio’s power listeners have more in common with digital than they do with TV. In fact, when compared to heavy TV users, the heaviest radio users are younger, work more, use social media more, and have larger households.