How Radio Elevates Awareness For An Insurer’s Media Plan, And What It Means For All Marketers
American Family Insurance (AFI), a Madison, Wisconsin-based company, is in the thick of the competitive industry, and sought to break out of the clutter and grow business in several of its key markets.
What If Brand Advertising Was Based On “Cost Per Result” Rather Than “Cost Per Thousand”?
The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.
Radio Drives Online Sales For Amazon Prime Day
Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.
4 Things You Might Not Know About TV & Radio
TV ratings continue to drop, while radio's listening levels are remarkably stable.
NFL On Westwood One Reaches 1 Out Of 5 Men 18-49 In America
We know that the NFL on the radio reaches millions of fans. We've never known how audience accumulates during a game and across the season.
Looking To Recruit Quality Employees? Radio Can Help
Economic conditions are improving in the U.S., job openings are up. Unemployment is down. Companies looking to recruit quality employees now have to look for people already employed.
Radio Is America’s #1 Mass Reach Medium
According to Nielsen, more than 90% of Americans are reached weekly by radio -- more than TV and smartphones.
This Just In: New Data On TV Viewing Levels And Demographics
In the last year, TV viewing levels have plunged while radio listening levels are remarkably stable.
Nielsen: Radio Listeners Are Younger, More Employed, And More Social Than TV Viewers
Radio’s power listeners have more in common with digital than they do with TV. In fact, when compared to heavy TV users, the heaviest radio users are younger, work more, use social media more, and have larger households.
How Radio Personality Live Reads Increase Results by 40%
One advertiser used live personality endorsements paired with texting to get measurable results on the radio.
SUBWAY CMO On Why Radio Personalities Can Sell
Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.
Did You See What Netflix & Pandora Did Last Night? How Streaming Stacks Up To Radio & TV
Two research firms quantify the actual magnitude of streaming services on radio and TV. It turns out AM/FM listening is 8 times bigger than Pandora.
Radio: The Original Native Advertising Platform
Long before you ever heard of the buzzphrase "native advertising," radio hosts were doing it.