How Radio Personality Live Reads Increase Results by 40%
One advertiser used live personality endorsements paired with texting to get measurable results on the radio.
SUBWAY CMO On Why Radio Personalities Can Sell
Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.
Did You See What Netflix & Pandora Did Last Night? How Streaming Stacks Up To Radio & TV
Two research firms quantify the actual magnitude of streaming services on radio and TV. It turns out AM/FM listening is 8 times bigger than Pandora.
Radio: The Original Native Advertising Platform
Long before you ever heard of the buzzphrase "native advertising," radio hosts were doing it.