AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM
To further understand the personal care category and the impact of an AM/FM radio campaign on awareness and brand images of bar soap, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study in December 2019 through January 2020. Here are the key findings.
NFL Postseason On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience and More Likely to Make Major Purchases
Two new studies reveal while NFL postseason games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-play audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.
Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Are Engaged, Following Hosts On Social Media And Showing Interest In Podcast Events
For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness. This week the focus is on podcast engagement.
Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio
Using data from research leaders Nielsen, Maru/Blue, and Edison Research, here are the realities of consumer media behaviors that disprove eight of the biggest perceptions brands hold about AM/FM radio.
2022’s Top 5 Most Popular Cumulus Media | Westwood One Audio Active Group® Blog Posts
As 2022 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year in descending order.
Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Have Few Concerns Over Brand Safety And Prefer Funny Host Reads
For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. Today's highlights from the report focus on podcast advertising.
Massive ABX Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth; Plus What Game Of Thrones Teaches Us About The Power Of Audio
To determine whether “sight, sound, and motion” trumps audio ads, ABX, the leader in syndicated advertising effectiveness, examined the largest head-to-head creative study of audio and video ads.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report
This week the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report. The findings covered everything brands and advertisers need to know about podcast audiences, ad creative preferences, and the latest in watchable podcasts.
Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Watching Podcasts Generates Advertising Attentiveness Greater Than Linear TV; Advertiser Use Of Podcasts Soars To Record Levels
For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness.
Don’t Miss The Podcast Download Webinar Featuring Exclusive Podcast Insights Presented By Cumulus Media And Signal Hill Insights
This Wednesday, Cumulus Media and Signal Hill Insights will be presenting findings from the latest Podcast Download - Fall 2022 Report in an exclusive webinar. Don't miss your chance to sign up!
Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Here are the findings of the just released Q3 2022 report.
Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office But Still Lag Behind Average Americans Who Are Exposed More Frequently To Out-of-Home Advertising And AM/FM Radio Ads
Two studies have revealed that despite growth in brand and agency commutes, the marketing industry is still working from home more than the average American. Compared to marketers and agencies, the average American is exposed more frequently to billboards, out-of-home advertising, and AM/FM radio ads.
Two Case Studies: AM/FM Radio And Podcasts Work For Pet Supplies Retailers
The Cumulus Media | Westwood One Audio Active Group® commissioned a series of Signal Hill Insights studies to measure the impact of two pet retailer campaigns. One was for a retailer’s network radio campaign and one was for a podcast campaign. Both studies revealed AM/FM radio and podcast advertising can generate a significant brand lift and sales effect.
Audio Has A Prominent Role At The Association Of National Advertisers Masters Of Marketing Conference Where CMOs Demonstrated That Diverse And Emotional Creative Generate Powerful Sales Effect
Over 2,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers where they gathered to hear from the Chief Marketing Officers of some of the world’s most respected and innovative brands.
Auto Aftermarket Retailers: Fifth Installment Of Category Study Reveals AM/FM Radio And Podcast Listeners, Do-It-Yourselfers, And Mega-Milers Are The Ideal Audiences To Target
The Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct the fifth installment of a comprehensive auto aftermarket category study to determine the current state of America’s auto parts retailers. 810 auto parts shoppers were surveyed in June 2022. Here are the key findings.
Passive Job Seekers Outnumber Active Job Seekers Two To One; Companies Can Reach Them And Hiring Managers With Audio, The Soundtrack Of The American Worker
To analyze the national employment ecosystem and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in July 2022. 1,000 respondents were surveyed to explore the labor market.