Last week, Nielsen released the Spring 2021 Nationwide report. In addition, Nielsen is releasing the August 2021 Portable People Meter data from the top 50 markets. Both reports show strong recovery in AM/FM radio audiences.
New data shows that AM/FM radio streaming represents a significant amount of total AM/FM radio listening and should always be a part of the media plan.
Westwood One analyzed streaming audience data from over 88,000 consumers who recently registered on the Cumulus Radio Station Group sites to look at age, gender, and location data from these listeners. Here's what we found.
Using an analysis of Westwood One and Audience Insights Inc.'s Podcast Download - Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.
As smart speaker adoption continues to rise, here’s a look at who is streaming AM/FM radio stations on smart speakers, when they’re listening, and where the smart speaker streaming is taking place.
Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.
AM/FM radio works for entertainment streaming platforms with the power to reach these streaming platform users, turn them into customers, and convert them into fans.
To understand what the rapid rise of smart speakers means for advertisers, CUMULUS MEDIA | Westwood One recently examined the smart speaker listening phenomenon using data from Triton Digital’s Webcast Metrics. Here’s what we found.
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.
With podcast ads being such an important part of the conversation, here are a few strategies that can enrich the effectiveness of a podcast read.
This week on the Sonic Truth Podcast we share groundbreaking new data that proves if you're not using female voices in your ad creative, then you're leaving money on the table. Here are a few highlights from the discussion.
Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download - Fall 2018.
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.
Television and AM/FM radio are complementary broadcast media. Both are large advertising platforms with different usage patterns. So how can AM/FM radio, America’s #1 mass reach medium, entice viewers to tune in to a television show?
Just how big is the K-pop trend? Westwood One commissioned a study to look at the power of K-pop as well as the consumption of podcasts among its fans. Here’s what we found.
Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.