Posts by

Doug Hyde

Nielsen Nationwide Spring 2021: AM/FM Radio Audience Recovery Continues As Audiences Surge +7% Versus Spring 2020 And Remain Steady From Fall 2020; Plus Female, Black, And Hispanic Growth

By Doug Hyde
Last week, Nielsen released the Spring 2021 Nationwide report. In addition, Nielsen is releasing the August 2021 Portable People Meter data from the top 50 markets. Both reports show strong recovery in AM/FM radio audiences.

Does Your AM/FM Radio Buy Include Streaming? It Should. New Audience Data Reveals AM/FM Radio Streaming Represents A Significant Amount Of Total AM/FM Radio Listening That Rivals Pandora And Spotify

By Doug Hyde
New data shows that AM/FM radio streaming represents a significant amount of total AM/FM radio listening and should always be a part of the media plan.

Audio Creative Best Practices From The Richards Group’s Chris Smith: Developing Effective And Memorable Radio Ads

By Christopher Smith
Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

By Doug Hyde
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.