Posts by

Doug Hyde

The Evolving Digital Audio Landscape: Pandora Is Down, Spotify And Broadcast Streaming Radio Grow

The Evolving Digital Audio Landscape: Pandora Is Down, Spotify And Broadcast Streaming Radio Grow

By Doug Hyde
With so many digital listening options available, what is resonating with consumers? Here’s a look at current trends in the digital audio landscape according to Triton, provider of ad insertion technology and streaming measurement for the digital audio marketplace.
Nielsen Infographic: The Six R’s Of Radio

Nielsen Infographic: The Six R’s Of Radio

By Brad Kelly
Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” -- remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans.