Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.
Twenty-two-year-old radio personality Zach Sang shares 5 strategies for marketers to reach Millennials through radio.
Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.