Guest Blogger | Westwood One

Sports Radio Listeners: Super Fans That Can Super Charge Any Media Plan

September 9, 2015 By Brandon Berman

Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio.

Guest Post By Zach Sang: 5 Strategies To Reach Millennials Through Radio

August 12, 2015 By Zach Sang

Twenty-two-year-old radio personality Zach Sang shares 5 strategies for marketers to reach Millennials through radio.

SUBWAY CMO On Why Radio Personalities Can Sell

June 10, 2015 By Westwood One

Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.