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  • Programming
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      • Barstool Sports: Picks Central
      • The Rich Eisen Show
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      • Steve Gorman Rocks!
      • Westwood One Backstage
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        • Adult Contemporary
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        • Hits Now!
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        • Gospel Gold with Donnie McClurkin
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        • The Kidd Kraddick Morning Show
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        • Steve Gorman Rocks!
        • Morning Koffy
        • Zach Sang Show
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        • American Hit List
        • Backtrax USA 80s
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        • Country Gold
        • With Elaina
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        • The Daly Download with Carson Daly
        • Flashback
        • The Hollywood 5
        • Rick and Sasha
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        • The Lia Show
        • Later… With Lia
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      • Weekend Shows
        • American Country Countdown
        • The Big Time Saturday Night
        • Country Countdown USA
        • Country Gold
        • With Elaina
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        • Reiter Than You
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Author Archives: Lauren Vetrano

2020’s Top 5 Most Popular Audio Insights Blog Posts

BlogBy Lauren VetranoDecember 21, 2020

As 2020 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.

Despite Pandemic, AM/FM Radio Delivers Results For Retailers This Holiday Season

BlogBy Lauren VetranoNovember 16, 2020

Although the 2020 holiday season will be different from any other, spending will still occur. Here’s how AM/FM radio can help deliver customers.

The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

BlogBy Lauren VetranoMarch 9, 2020

The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.

2019’s Top 5 Most Popular Audio Insights Blog Posts

BlogBy Lauren VetranoDecember 16, 2019

As 2019 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.

Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

BlogBy Lauren VetranoNovember 25, 2019

Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.

AM/FM Radio Delivers Results For Retailers This Holiday Season

BlogBy Lauren VetranoNovember 18, 2019

The celebration of Thanksgiving and Black Friday next week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. AM/FM radio is highly effective at reaching these potential customers.

Boomers: An Increasingly Employed, Active Group With Disposable Income That Advertisers Can’t Afford To Ignore And AM/FM Delivers By The Masses

BlogBy Lauren VetranoOctober 28, 2019

While many advertisers insist on focusing their energies on younger Millennials, the Boomer audience dominates spending potential. Advertisers can use AM/FM radio to reach and influence Boomers.

Eyewear Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts Ad Recall and Purchase

BlogBy Lauren VetranoSeptember 30, 2019

To quantify AM/FM radio’s effectiveness in the eyewear retailer category, CUMULUS MEDIA | Westwood One commissioned a brand effect study with MARU/Matchbox. Nielsen was also retained to conduct a commercial audience reach analysis of the eyeglass retailer’s TV and AM/FM radio campaigns. Here are the results.

Gasoline Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts ROI and Sales Effect

BlogBy Lauren VetranoSeptember 3, 2019

A gasoline retailer wanted to assess the sales impact of adding AM/FM radio to their television media plan. Nielsen conducted a campaign sales effect study and also measured the incremental reach added by AM/FM radio. Here are the key findings.

AM/FM Radio Delivers Business Decision Makers For Business-To-Business Advertisers

BlogBy Lauren VetranoAugust 19, 2019

As today’s business-to-business marketing environment becomes increasingly massive, AM/FM radio is the ideal marketing platform for B2B advertising. Here’s why.

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