To help in determining a path forward for advertisers as America emerges from the pandemic, CUMULUS MEDIA | Westwood One analyzed a recently released Nielsen study to uncover which media audiences have the greatest purchase propensity.
As 2020 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
Although the 2020 holiday season will be different from any other, spending will still occur. Here’s how AM/FM radio can help deliver customers.
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.
As 2019 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.
The celebration of Thanksgiving and Black Friday next week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. AM/FM radio is highly effective at reaching these potential customers.
While many advertisers insist on focusing their energies on younger Millennials, the Boomer audience dominates spending potential. Advertisers can use AM/FM radio to reach and influence Boomers.
To quantify AM/FM radio’s effectiveness in the eyewear retailer category, CUMULUS MEDIA | Westwood One commissioned a brand effect study with MARU/Matchbox. Nielsen was also retained to conduct a commercial audience reach analysis of the eyeglass retailer’s TV and AM/FM radio campaigns. Here are the results.
A gasoline retailer wanted to assess the sales impact of adding AM/FM radio to their television media plan. Nielsen conducted a campaign sales effect study and also measured the incremental reach added by AM/FM radio. Here are the key findings.