Posts by

Pierre Bouvard

Your Media Planning Questions Answered: The Audio Planning Guide From The Cumulus Media | Westwood One Audio Active Group<sup class="r">®</sup>

Your Media Planning Questions Answered: The Audio Planning Guide From The Cumulus Media | Westwood One Audio Active Group®

By Pierre Bouvard
In response to commonly asked media planning questions, the Cumulus Media | Westwood One Audio Active Group® developed the Audio Planning Guide. The data is sourced from Edison Research’s “Share of Ear” Report, Nielsen’s Nationwide, and Nielsen’s Media Impact, the media planning and optimization platform.
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio

Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio

By Pierre Bouvard
We’ve collected frequently heard media agency and marketer myths along with a just released August 2025 study from Advertiser Perceptions, the gold standard of advertiser/agency sentiment. Using data from research leaders Nielsen, LeadsRx, and Edison Research, we disprove eight of the biggest misperceptions brands hold about AM/FM radio.
Want To Grow Purchase Conversions? Aim For Fame! The Stronger Your Brand Awareness, The Greater The Sales Effect

Want To Grow Purchase Conversions? Aim For Fame! The Stronger Your Brand Awareness, The Greater The Sales Effect

By Pierre Bouvard
A series of new studies from NCSolutions, TikTok, and podcast attribution firm Podscribe sheds light on what drives sales effect. Surprisingly, some of the most frequently discussed media tactics show little to no difference in cost of acquisition. 
Nielsen Spring 2025 Portable People Meter AM/FM Radio Audiences Up +19%; Format Shares Remarkably Stable As The Rising PPM Tide Raises All Format Boats

Nielsen Spring 2025 Portable People Meter AM/FM Radio Audiences Up +19%; Format Shares Remarkably Stable As The Rising PPM Tide Raises All Format Boats

By Pierre Bouvard
Nielsen has released all Spring 2025 (April-May-June) Portable People Meter markets. There are significant increases in listening across demographics and time periods versus Fall 2024.
As More Advertisers Geotarget, New Technology Allows AM/FM Radio To Run Different Over-The-Air Ads In Different Geographies And Map The Location Of In-Car Listeners

As More Advertisers Geotarget, New Technology Allows AM/FM Radio To Run Different Over-The-Air Ads In Different Geographies And Map The Location Of In-Car Listeners

By Pierre Bouvard
There is growing advertiser interest in geotargeting ads and exciting new technologies that permit AM/FM radio to target over-the-air ads by geography and report the location of in-vehicle AM/FM radio audiences.
Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Passive And Active Job Seekers

Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Passive And Active Job Seekers

By Pierre Bouvard
To analyze national employment trends and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market. These findings were compared to similar studies conducted over the last seven years in 2018, 2021 and 2022.
Perception Vs. Reality: Agencies And Advertisers Underestimate AM/FM Radio Shares And Overestimate Pandora And Spotify Audiences, According To Advertiser Perceptions And Edison’s Q1 2025 “Share Of Ear”

Perception Vs. Reality: Agencies And Advertisers Underestimate AM/FM Radio Shares And Overestimate Pandora And Spotify Audiences, According To Advertiser Perceptions And Edison’s Q1 2025 “Share Of Ear”

By Pierre Bouvard
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. Advertiser Perceptions is the gold standard measurement of advertiser sentiment. Here are the key findings from Edison’s Q1 2025 “Share of Ear” study.
AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear”

AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear”

By Pierre Bouvard
Edison’s “Share of Ear” study is the authoritative gold standard of American audio time use. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Significantly for advertisers, the “Share of Ear” platform permits analysis of ad-supported audio for media planning purposes. Here are five head snappers on AM/FM radio streaming from the just-released Q1 2025 study.