WPP Media: Major New Sales Effect Study Reveals Digital Audio And AM/FM Radio Excel In Return On Advertising Spend
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies.
Posts by
Pierre Bouvard
New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road And The Soundtrack Of The American Worker
What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute?
Is Your Attribution Tanking And Brand Lift Weak? Creative Is The Issue; You Need To “Brand Early And Often”!
What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors? Most often, creative is the issue and your campaign is failing to “brand early and often.”
Case Study: Pharmaceutical Brand AM/FM Radio Campaign Generates Growth In Familiarity, Brand Consideration, And Usage; While TV Spend Is 7X AM/FM Radio, Brand Equity Among Heavy TV Viewers Erodes
A new study from the Harris Poll Brand Tracker reveals an over-the-counter (OTC) brand from a major pharmaceutical marketer experienced strong results from their 2025 AM/FM radio campaign. Among heavy AM/FM radio listeners, the brand experienced significant growth in awareness, brand favorability, consideration, and usage.
Your Audio Ad Is Horrible; Here’s How To Fix It
The host of your favorite podcast or radio show launches into an ad. You love the host. She has your attention. You want to support sponsors of the podcast to keep the show going. You are bewildered by massive lists of features and benefits. You’re not sure who the ad is for. More features. More benefits. Right at the end the brand is mentioned several times very quickly. The advertiser is something.com? You need to improve your creative as it drives half of all sales effect.
Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor.
Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Hiring Decision Makers
To profile hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market.
Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9%
Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States.
New NFL Case Study: A Major Brand Generates A Massive Reach Of 23.8 Million Listeners On Westwood One
With the NFL season in full swing, a never-before conducted study has been released revealing the power of the NFL to drive stunning levels of reach for marketers.
Your Media Planning Questions Answered: The Audio Planning Guide From The Cumulus Media | Westwood One Audio Active Group®
In response to commonly asked media planning questions, the Cumulus Media | Westwood One Audio Active Group® developed the Audio Planning Guide. The data is sourced from Edison Research’s “Share of Ear” Report, Nielsen’s Nationwide, and Nielsen’s Media Impact, the media planning and optimization platform.
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio
We’ve collected frequently heard media agency and marketer myths along with a just released August 2025 study from Advertiser Perceptions, the gold standard of advertiser/agency sentiment. Using data from research leaders Nielsen, LeadsRx, and Edison Research, we disprove eight of the biggest misperceptions brands hold about AM/FM radio.
Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
For the third year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study.
Want To Grow Purchase Conversions? Aim For Fame! The Stronger Your Brand Awareness, The Greater The Sales Effect
A series of new studies from NCSolutions, TikTok, and podcast attribution firm Podscribe sheds light on what drives sales effect. Surprisingly, some of the most frequently discussed media tactics show little to no difference in cost of acquisition.
Amazon Prime Day 2025 Purchasing Was Powered By AM/FM Radio, Podcasts, and Streaming Music; Retailers Should Give Audio A Starring Role In Media Plans
Ad-supported audio listeners led all other media in purchases during Amazon’s July 8-11, 2025 four-day Prime Day event, according to a national study of 925 Americans by Quantilope.
Nielsen Spring 2025 Portable People Meter AM/FM Radio Audiences Up +19%; Format Shares Remarkably Stable As The Rising PPM Tide Raises All Format Boats
Nielsen has released all Spring 2025 (April-May-June) Portable People Meter markets. There are significant increases in listening across demographics and time periods versus Fall 2024.