With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.
On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.
For clothing brands and retailers, AM/FM radio is the ideal medium for driving sales and reaching on-the-go consumers close to the point of purchase.
There is a common misperception among advertisers about when AM/FM radio listening actually happens. How does the perception measure up to the actual listening reality?
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
To measure the impact the Southeast Michigan Ford Dealers Association smart speaker campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to conduct a campaign effect study. Here are the key findings.
To create informed planning decisions, marketers and agencies should take the “me” out of “media” and fully understand today’s media behaviors.
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.
According to Kantar, between $350 million and $400 million are spent annually marketing personal tax services. To understand the current state of the consumer tax category, CUMULUS MEDIA | Westwood One fielded a 990-person national study in October of 2020. These are the key findings.