Perception Vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio
There is a common misperception among advertisers about when AM/FM radio listening actually happens. How does the perception measure up to the actual listening reality?
Posts by
Pierre Bouvard
Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
Southeast Michigan Ford Dealers Association Uses AM/FM Radio Smart Speaker Pre-Roll Ads To Build Awareness And Purchase Intent
To measure the impact the Southeast Michigan Ford Dealers Association smart speaker campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to conduct a campaign effect study. Here are the key findings.
Marketers/Agencies: Take the “Me” Out of “Media”
To create informed planning decisions, marketers and agencies should take the “me” out of “media” and fully understand today’s media behaviors.
New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events
To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.
How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines
One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.
New CUMULUS MEDIA | Westwood One Study Reveals 12 Million Americans Are Looking For A New Tax Preparation Provider; Reaching These Service Switchers Will Take More Than TV And Digital
According to Kantar, between $350 million and $400 million are spent annually marketing personal tax services. To understand the current state of the consumer tax category, CUMULUS MEDIA | Westwood One fielded a 990-person national study in October of 2020. These are the key findings.
Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen PPM And Diary Data Shows AM/FM Radio’s Audience Recovery
Last month, Advertiser Perceptions, the leader in researching advertiser agency sentiment, fielded a study of 300 media decision makers. Here is a look at how the perception measures up to the reality.
The Virtual Remote: How AM/FM Radio Stations Can Use Media And Creative Messaging To Connect Consumers With Advertisers
Due to social distancing measures and shelter-in-place mandates nationwide, station remotes have been paused for the safety of AM/FM radio personnel and their listeners. Is there anything comparable to an in-person remote?
Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge
Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.
Historic Nielsen Retailer ROI Study: AM/FM Radio Generates Triple the Sales Lift of TV
CUMULUS MEDIA | Westwood One commissioned Nielsen to conduct a historic new sales effect study that examined the sales lift of a retailer’s entire TV and AM/FM radio campaign. Here are the results.
October Surprise: Nielsen Portable People Meter Data Reveals AM/FM Radio Listening Surges +6% And Morning Drive Soars +11% Powered By The Return Of School And Increasing Commutes
Nielsen just released results of the October Portable People Meter AM/FM radio listening trends. Here are the surprising key findings for October.
YouTube And TV Are Sold Out: What’s A Political Campaign To Do? AM/FM Radio To The Rescue With Massive Voter Reach
What can solve the problem of TV bursting with political ads and YouTube being sold out? According to Nielsen data, for political campaigns, AM/FM radio is the solution with massive voter reach.
New Nielsen Consumer Study: Workplace Commuting Increases Sharply, Time Spent In The Car Rises, Half Of Kids Go To School In Person, And AM/FM Radio Is The Soundtrack Of The American Economic Recovery
Nielsen released the results of a just-completed national consumer study of 1,000 respondents that was conducted October 1-5 tracking the pandemic’s impact on consumer movement, spending, attitudes, and media usage.
AM/FM Radio’s Multiplier Effect: How The Combined Impact Of Numerous Campaigns From One Retailer Generates Outsized Results
CUMULUS MEDIA | Westwood One retained Nielsen to conduct a campaign effect study to measure how exposure to multiple ads and messages would impact consumer behavior and brand perceptions.
Nielsen: Latest AM/FM Radio Audience Data Reveals Continued Drive Time Recovery In PPM Markets As More Americans Commute To Work
Nielsen just released high-level findings from the September Portable People Meter markets and the June-July-August diary surveys. For those expecting stability, there were surprising increases across the board.