Pierre Bouvard | Westwood One

Historic Nielsen Retailer ROI Study: AM/FM Radio Generates Triple the Sales Lift of TV

November 2, 2020 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Nielsen to conduct a historic new sales effect study that examined the sales lift of a retailer’s entire TV and AM/FM radio campaign. Here are the results.

October Surprise: Nielsen Portable People Meter Data Reveals AM/FM Radio Listening Surges +6% And Morning Drive Soars +11% Powered By The Return Of School And Increasing Commutes

October 27, 2020 By Pierre Bouvard

Nielsen just released results of the October Portable People Meter AM/FM radio listening trends. Here are the surprising key findings for October.

YouTube And TV Are Sold Out: What’s A Political Campaign To Do? AM/FM Radio To The Rescue With Massive Voter Reach

October 23, 2020 By Pierre Bouvard

What can solve the problem of TV bursting with political ads and YouTube being sold out? According to Nielsen data, for political campaigns, AM/FM radio is the solution with massive voter reach.

New Nielsen Consumer Study: Workplace Commuting Increases Sharply, Time Spent In The Car Rises, Half Of Kids Go To School In Person, And AM/FM Radio Is The Soundtrack Of The American Economic Recovery

October 15, 2020 By Pierre Bouvard

Nielsen released the results of a just-completed national consumer study of 1,000 respondents that was conducted October 1-5 tracking the pandemic’s impact on consumer movement, spending, attitudes, and media usage.

AM/FM Radio’s Multiplier Effect: How The Combined Impact Of Numerous Campaigns From One Retailer Generates Outsized Results

October 12, 2020 By Pierre Bouvard

CUMULUS MEDIA | Westwood One retained Nielsen to conduct a campaign effect study to measure how exposure to multiple ads and messages would impact consumer behavior and brand perceptions.

Nielsen: Latest AM/FM Radio Audience Data Reveals Continued Drive Time Recovery In PPM Markets As More Americans Commute To Work

October 5, 2020 By Pierre Bouvard

Nielsen just released high-level findings from the September Portable People Meter markets and the June-July-August diary surveys. For those expecting stability, there were surprising increases across the board.

Case Study: AM/FM Radio Powers A Streaming Video Subscription Service As Online Video Now Represents The Majority Of American TV Time Spent

September 21, 2020 By Pierre Bouvard

A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.

TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership

September 14, 2020 By Pierre Bouvard

Nielsen "Promo Effect" studies demonstrate that AM/FM radio drives significant increases in TV viewership. Here are key findings from multiple case studies.

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

September 3, 2020 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.

Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof

September 1, 2020 By Pierre Bouvard

Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board.

Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers

August 24, 2020 By Pierre Bouvard

If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.

Nielsen: Adding Spanish AM/FM Radio To The Media Plan Generates Significant Impact

August 17, 2020 By Pierre Bouvard

As Hispanics will represent two-thirds of American population growth over the next forty years, it is increasingly important for brands to be able to reach this audience. Nielsen data shows AM/FM radio is a powerful tool that can be used to do so.

Nielsen: AM/FM Radio Audiences Continue Steady Recovery Impacting Network Upfront Survey Selection

August 7, 2020 By Pierre Bouvard

Yesterday afternoon Nielsen held a customer webinar to review the results of the just-released July 2020 Portable People Meter data as well as findings from the Spring 2020 diary markets.

AM/FM Radio Powers Through The Pandemic To Launch A New Pharmaceutical Brand

July 27, 2020 By Pierre Bouvard

To measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.

IAB: Podcast Ad Revenues Surge Through 2020, Paving The Way For $1.1 Billion In 2021

July 20, 2020 By Pierre Bouvard

Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights.

Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report

July 13, 2020 By Pierre Bouvard

To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.