Pierre Bouvard

Case Study: AM/FM Radio Powers A Streaming Video Subscription Service As Online Video Now Represents The Majority Of American TV Time Spent

September 21, 2020 By Pierre Bouvard

A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.

TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership

September 14, 2020 By Pierre Bouvard

Nielsen "Promo Effect" studies demonstrate that AM/FM radio drives significant increases in TV viewership. Here are key findings from multiple case studies.

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

September 3, 2020 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.

Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof

September 1, 2020 By Pierre Bouvard

Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board.

Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers

August 24, 2020 By Pierre Bouvard

If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.

Nielsen: Adding Spanish AM/FM Radio To The Media Plan Generates Significant Impact

August 17, 2020 By Pierre Bouvard

As Hispanics will represent two-thirds of American population growth over the next forty years, it is increasingly important for brands to be able to reach this audience. Nielsen data shows AM/FM radio is a powerful tool that can be used to do so.

Nielsen: AM/FM Radio Audiences Continue Steady Recovery Impacting Network Upfront Survey Selection

August 7, 2020 By Pierre Bouvard

Yesterday afternoon Nielsen held a customer webinar to review the results of the just-released July 2020 Portable People Meter data as well as findings from the Spring 2020 diary markets.

AM/FM Radio Powers Through The Pandemic To Launch A New Pharmaceutical Brand

July 27, 2020 By Pierre Bouvard

To measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.

IAB: Podcast Ad Revenues Surge Through 2020, Paving The Way For $1.1 Billion In 2021

July 20, 2020 By Pierre Bouvard

Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights.

Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report

July 13, 2020 By Pierre Bouvard

To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.

Multiple Nielsen Case Studies Prove AM/FM Radio Makes Your TV Better

July 6, 2020 By Pierre Bouvard

A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.

Nielsen: Strong AM/FM Radio Listening Recovery Continues

July 1, 2020 By Pierre Bouvard

This afternoon, Nielsen held a client webinar to review key insights from just-released AM/FM radio audience data for May diary surveys and June Portable People Meter markets. Nielsen also revealed findings from their third monthly tracking study of consumer sentiment and purchase intentions fielded June 22-24.

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