Pierre Bouvard | Westwood One

Nielsen: AM/FM Radio Is The Soundtrack Of America’s Recovery And Spending Resurgence

March 31, 2021 By Pierre Bouvard

Nielsen held a client webinar today to reveal the findings of their fifth consumer tracking study since the pandemic. The findings show that AM/FM radio is the soundtrack of America’s recovery and spending resurgence.

Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen Data Shows A Complete Recovery Of AM/FM Radio Listeners In $75K+ Households

March 29, 2021 By Pierre Bouvard

Advertiser Perceptions recently asked media decision makers, “What percentage of American workers are either working from home daily, commuting some days, or commuting every day?” Here is a look at the buy side perceptions of the state of the American commute versus the actual reality.

Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners

March 22, 2021 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Maru/Blue to conduct a national study revealing the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.

The Two Podcast Slides Every Marketer Needs To Have: New Data From Edison Research And Triton Digital’s Infinite Dial 2021

March 15, 2021 By Pierre Bouvard

Last week, Edison Research and Triton Digital released their 24th annual Infinite Dial study. For marketers, the most compelling aspect of the study was the section on podcasting. Here are the key findings.

What Happens When A Major Financial Brand Takes Its TV Budget And Puts It Into AM/FM Radio?

March 8, 2021 By Pierre Bouvard

Nielsen Media Impact, the planning and optimization tool for brands and agencies, reveals that putting AM/FM radio into the financial media plan generates significant lift in reach.

Case Study: AM/FM Radio Campaign For A Pharmaceutical Brand Generates Strong Lift In Brand Equity And Actions Taken With No Negative Reaction To Disclaimer

March 1, 2021 By Pierre Bouvard

With cable penetration falling from 90% of all homes to only 62% and a shift of TV viewing to advertising-free streaming video services, pharmaceutical brands need to maintain reach by adding new media platforms. Here's how AM/FM radio can help.

Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers

February 22, 2021 By Pierre Bouvard

With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.

Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

February 16, 2021 By Pierre Bouvard

On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.

AM/FM Radio Drives Results For Clothing Brands And Retailers

February 8, 2021 By Pierre Bouvard

For clothing brands and retailers, AM/FM radio is the ideal medium for driving sales and reaching on-the-go consumers close to the point of purchase.

Perception Vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio

February 1, 2021 By Pierre Bouvard

There is a common misperception among advertisers about when AM/FM radio listening actually happens. How does the perception measure up to the actual listening reality?

Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020

January 25, 2021 By Pierre Bouvard

With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.

Southeast Michigan Ford Dealers Association Uses AM/FM Radio Smart Speaker Pre-Roll Ads To Build Awareness And Purchase Intent

January 19, 2021 By Pierre Bouvard

To measure the impact the Southeast Michigan Ford Dealers Association smart speaker campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to conduct a campaign effect study. Here are the key findings.

Marketers/Agencies: Take the “Me” Out of “Media”

January 5, 2021 By Pierre Bouvard

To create informed planning decisions, marketers and agencies should take the “me” out of “media” and fully understand today’s media behaviors.

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

December 21, 2020 By Pierre Bouvard

To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.

How Many Ads Should A Radio Station Run To Get Results? New Analysis From CUMULUS MEDIA | Westwood One And The Radio Advertising Bureau Reveals Guidelines

December 10, 2020 By Pierre Bouvard

One of the most frequently asked questions in the radio industry is, “How many ads should I run per week?” Here are a few strategies to help determine an answer based on campaign goal.

New CUMULUS MEDIA | Westwood One Study Reveals 12 Million Americans Are Looking For A New Tax Preparation Provider; Reaching These Service Switchers Will Take More Than TV And Digital

December 7, 2020 By Pierre Bouvard

According to Kantar, between $350 million and $400 million are spent annually marketing personal tax services. To understand the current state of the consumer tax category, CUMULUS MEDIA | Westwood One fielded a 990-person national study in October of 2020. These are the key findings.