![A Cautionary Tale: What Happens When A Successful AM/FM Radio Advertiser Eliminates AM/FM Radio From The Media Plan](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1487621069-400x225.jpg)
A Cautionary Tale: What Happens When A Successful AM/FM Radio Advertiser Eliminates AM/FM Radio From The Media Plan
A recent case study commissioned by CUMULUS MEDIA | Westwood One provides strong evidence for why pulling AM/FM radio out of the plan can have negative consequences for a brand.