Posts by

Pierre Bouvard

Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report

Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report

By Pierre Bouvard
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.
Nielsen: Strong AM/FM Radio Listening Recovery Continues

Nielsen: Strong AM/FM Radio Listening Recovery Continues

By Pierre Bouvard
This afternoon, Nielsen held a client webinar to review key insights from just-released AM/FM radio audience data for May diary surveys and June Portable People Meter markets. Nielsen also revealed findings from their third monthly tracking study of consumer sentiment and purchase intentions fielded June 22-24.
Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

By Pierre Bouvard
A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.
Nielsen: Listening Audiences Rebound As AM/FM Radio Becomes The Soundtrack Of America’s Reopening And Reemergence

Nielsen: Listening Audiences Rebound As AM/FM Radio Becomes The Soundtrack Of America’s Reopening And Reemergence

By Pierre Bouvard
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets over the period of March 27, 2020 through May 6, 2020.
What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies

By Pierre Bouvard
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.
AM/FM Radio, Streaming, Pandora, Spotify, Podcasts, And Television: How Usage Has Changed Less Than Expected During The Coronavirus Outbreak

AM/FM Radio, Streaming, Pandora, Spotify, Podcasts, And Television: How Usage Has Changed Less Than Expected During The Coronavirus Outbreak

By Pierre Bouvard
The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.
New Reports From Nielsen, Edison Research, and Triton Digital: AM/FM Radio Is Crucial During The Coronavirus Crisis

New Reports From Nielsen, Edison Research, and Triton Digital: AM/FM Radio Is Crucial During The Coronavirus Crisis

By Pierre Bouvard
During these times of uncertainty, knowing the facts is more important than ever. Fortunately for the media industry, multiple studies have been recently fielded and released that shed light on how Americans are relying on AM/FM radio right now.