Pierre Bouvard / Westwood One

State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating

October 5, 2016 By Pierre Bouvard

As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.

How Advertisers Can Replace TV’s Declining Viewers: The NFL On Westwood One

October 5, 2016 By Pierre Bouvard

TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.

How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling

August 16, 2016 By Pierre Bouvard

“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.

Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying

August 16, 2016 By Pierre Bouvard

When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.

AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant

July 14, 2016 By Pierre Bouvard

People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.

Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think

June 29, 2016 By Pierre Bouvard

Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.

Why Cable Network GRPs Are Disappearing

June 22, 2016 By Pierre Bouvard

Cable TV audiences drop as fewer Americans subscribe to television.

Perception Vs. Reality: Radio Audiences During Commercial Breaks

June 16, 2016 By Pierre Bouvard

This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”

NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan

June 8, 2016 By Pierre Bouvard

Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.

Q1 2016: Spotify Overtakes Pandora Among Millennials

June 3, 2016 By Pierre Bouvard

For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.

April 2016: AM/FM Radio Up, TV Down (Again)

May 26, 2016 By Pierre Bouvard

From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.

The TV Upfront: History, 2016 Issues, And What It Means For Radio

May 25, 2016 By Pierre Bouvard

Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.

Radio: The Most Efficient Way To Achieve Mass Reach

May 20, 2016 By Pierre Bouvard

Radio has the lowest CPM of all major media.

Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?

May 4, 2016 By Pierre Bouvard

AM/FM radio listening among 18- to 34-year-olds is on the rise.

Heavy Radio Listeners Are Similar To Heavy Internet Users

April 26, 2016 By Pierre Bouvard

Radio can help marketers looking to target younger, working consumers.

How Much Do You Really Know About Millennial Media Consumption?

April 20, 2016 By Pierre Bouvard

Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.