Pierre Bouvard | Westwood One

Seven Marketing Strategies For An Uncertain Economy

March 23, 2020 By Pierre Bouvard

Marketing decisions can be difficult in these times. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.

New Study: The State Of The American Worker, March 13-15, 2020

March 17, 2020 By Pierre Bouvard

How has the outbreak of the Coronavirus shifted the American workforce? Here are the key findings from a national study conducted to understand how American work habits have been altered.

What Agencies Want To Know About Work From Home And AM/FM Radio

March 13, 2020 By Pierre Bouvard

With working from home quickly becoming a reality for some Americans, we polled AM/FM radio audience measurement services to see if they could shed any light on current listening habits. Here's what the data revealed.

What Podcast Sellers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue

March 2, 2020 By Pierre Bouvard

Executives from all parts of the podcast ecosystem completed an online survey on measurement, attribution, ad tech, and what’s needed for podcasting to become a $2 billion advertising medium. Several weeks ago we reviewed the advertisers/agency sentiments. Now we turn our attention to podcast sellers.

Nielsen: Adding AM/FM Radio To Political TV Buys Generates Dramatic Lift In Reach

February 18, 2020 By Pierre Bouvard

Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here's how it works for political.

What Agencies And Advertisers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue

February 7, 2020 By Pierre Bouvard

As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies. Here are the findings, including what's needed for podcasting to become a $2B advertising medium.

Pharmaceutical Case Study: AM/FM Radio Campaign Lifts Awareness And Drives Surge In Likelihood To Take Action

February 3, 2020 By Pierre Bouvard

With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results.

AM/FM Radio Makes Facebook Ads Better

January 27, 2020 By Pierre Bouvard

Looking at AM/FM radio's competing media, Facebook is huge and isn’t going away. Fortunately, there are three ways AM/FM radio makes Facebook ads work better.

Focus On Quality Audio Creative Instead Of Length Of Ad – Here’s Why

January 21, 2020 By Pierre Bouvard

While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.

Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images

January 13, 2020 By Pierre Bouvard

To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.

2020 Outlook: Key Audio Stories To Look For In The Coming Year

January 6, 2020 By Pierre Bouvard

Here's a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.

Marketing Strategies For An Unpredictable Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat During Financial Uncertainty

December 2, 2019 By Pierre Bouvard

Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.

Proving Radio Works with Measurement: Welcome To The Golden Age Of Radio Attribution

November 21, 2019 By Pierre Bouvard

Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.

AM/FM Radio Has Mass Reach Among Likely Voters, Connects With Every Voter Segment, And Makes TV Better For Political Campaigns

November 11, 2019 By Pierre Bouvard

Using Nielsen Scarborough data and Nielsen Media Impact, Nielsen’s cross media optimization system, Westwood One examined AM/FM radio’s reach, proving that AM/FM radio gets out the vote.

Five Growth Principles For Business-to-Business Advertisers From Binet And Field, The Godfathers of Marketing Effectiveness

November 4, 2019 By Pierre Bouvard

Les Binet and Peter Field, acclaimed marketing specialists, have developed their five principles of growth for B2B advertisers based on strategies and lessons learned in the B2C realm.

Rideshare Giants Uber And Lyft Find Ideal Customer Base In AM/FM Radio Listeners

October 21, 2019 By Pierre Bouvard

To understand the awareness and usage of Uber and Lyft and their customer loyalty programs, CUMULUS MEDIA | Westwood One commissioned a national MARU/Matchbox study. Here are the key findings, including data that reinforces AM/FM radio as the ideal medium for rideshare companies.