Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
AM/FM is growing across all demos and formats.
Will Pandora be to streaming what MySpace was to social media?
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.
While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.
A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience
Radio not only provides massive reach for political candidates looking to target voters; radio can also target specific groups of voters.
Radio can help political candidates target voters with specific political affiliations. News/talk, sports, country, AC, and rock are all rich sources of Republican voters.
For political candidates looking to sway voters, these six radio formats are a rich source of Independent voters.
For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers
Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.
The auto industry had a stunning 2015. 17,470,600 new cars and trucks sold, breaking the prior record from 2000.
Advertisers are making meaningful fan connections that go beyond traditional media messaging.