Posts by

Pierre Bouvard

Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

By Pierre Bouvard
The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?

Creative Is Critical To Driving ROI: Get It Right With These Best Practices

By Pierre Bouvard
The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.

Turbocharge Search Impact With AM/FM Radio

By Pierre Bouvard
According to the Google Economic Impact Report and AdGooRoo, 1.2 million American businesses use Google search and report $2 of revenue for every dollar of search. eMarketer estimates $40.49 billion will be spent on search this year in the U.S. Can mass reach media like TV and AM/FM radio enhance search impact?

What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”

By Pierre Bouvard
The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.