Marketers And Agencies: Take The “Me” Out Of “Media”
How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let's check the facts.
Posts by
Pierre Bouvard
Radio Ads Paired With Visuals In The Car Supercharge Advertising Impact
The combination of sound and visuals is powerful. Here's how advertisers can take advantage of the prevalence of in-car screens and provide consumers with visuals paired with their commercials.
Creative Is Critical To Driving ROI: Get It Right With These Best Practices
The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.
Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand
For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.
Surprising Facts About The Way We Spend Our Time With Media
What was eMarketer’s recent number one most surprising finding about how we spend our time with media? US adults spend much more time with non-digital radio than they do with social networks.
Turbocharge Search Impact With AM/FM Radio
According to the Google Economic Impact Report and AdGooRoo, 1.2 million American businesses use Google search and report $2 of revenue for every dollar of search. eMarketer estimates $40.49 billion will be spent on search this year in the U.S. Can mass reach media like TV and AM/FM radio enhance search impact?
MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio
The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.
What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”
The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.
Pandora And Spotify: Shouldn’t Ads Be Heard?
How many Pandora, Spotify, and AM/FM radio listeners hear ads? This was the simple question researcher Vision Critical/MARU posed to 2,617 consumers. Here are the results.
AM/FM Radio Reaches A Captive Audience And Delivers ROI
AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?
November 2017 TV Ratings Sweeps: “Worse Than We Thought”
The latest report on the Nielsen TV ratings sweep by Wall Street Media Analysts MoffettNathanson is titled "Worse Than We Thought." Here are the highlights.
Amazon As Major AM/FM Radio Advertiser Just Makes Sense
As one of the biggest names in retail, Amazon’s use of AM/FM radio shows a strong belief in its effectiveness driving sales. Here's why AM/FM radio makes sense for the retailer.
Cable Ads Lose Audience As Cord Cutting Accelerates
Whether you’re a local advertiser who buys local cable ads or a national advertiser buying network cable, media plans are gradually losing TV GRPs and reach. As 2018 media plans come together, how can advertisers replace lost cable TV audiences? AM/FM radio.
Westwood One ROI Guarantee: First In The Audio Space
In a first for the audio space, Westwood One announces the industry-wide Westwood One ROI Guarantee, ensuring advertisers positive return on their AM/FM radio investments.
AM/FM Radio Is America’s #1 Mass Reach Media: So What
Each quarter, Nielsen reports that AM/FM radio reaches more consumers than any other platform including TV, social media, and mobile platforms. This is a point of pride for AM/FM radio. But as impressive as it sounds, it doesn’t explain the benefit of mass reach for retailers and advertisers. What does this mean for them? As it turns out, a lot.
NextRadio App Proves Radio’s Ability To Deliver Customers To Stores
NextRadio is the free smartphone app that lets consumers see and hear live, local radio. If a phone has an activated FM chip, the app allows the consumer to listen to live, local over-the-air radio. Westwood One is excited to be the first American radio network to embrace this powerful interactive platform and offer brands and agencies NextRadio mobile advertising solutions and ROI measurement.