Pierre Bouvard | Westwood One

Are Americans Getting Into The Habit Of Listening To Podcasts?

April 22, 2019 By Pierre Bouvard

Following in the footsteps of streaming audio, podcasting is poised to continue to grow as a major part of the American audio experience. Using the Infinite Dial 2019 study, we look at how listeners are turning podcasting into a habit.

The Wear-Out Myth And AM/FM Radio

April 15, 2019 By Pierre Bouvard

One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here's why.

Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report

April 5, 2019 By Pierre Bouvard

To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.

NCAA Basketball On Westwood One: Delivering Massive Reach, Upscale Fans, And Making TV Investments Better

April 1, 2019 By Pierre Bouvard

Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.

AM/FM Radio Makes Your TV Better: Westwood One Adds Nielsen Media Impact Media Planning Tool To Its ROI Guarantee Audio Insights Platform

March 18, 2019 By Pierre Bouvard

Westwood One has selected the Nielsen Media Impact cross-platform media planning and optimization platform to transform how we position AM/FM radio to national advertisers.

Perception vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio

February 19, 2019 By Pierre Bouvard

In January, Advertiser Perceptions surveyed 301 marketers and agency professionals to see when they think AM/FM radio listening happens. Here's how their perceptions stack up against reality.

First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action

February 11, 2019 By Pierre Bouvard

For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.

Good News For Restaurants: Dining Out Still On The Menu For Americans This Winter

February 4, 2019 By Pierre Bouvard

In the face of industry hearsay, smart restaurants can use AM/FM radio to raise their share of voice in the market and drive sales. Here's how.

The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners

January 28, 2019 By Pierre Bouvard

Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here's why tese fans are a desirable demographic for advertisers.

Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?

January 23, 2019 By Pierre Bouvard

Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?

AM/FM Radio Delivers Massive Reach, Sales, And Incremental Impact For Pet Product Advertisers

January 22, 2019 By Pierre Bouvard

Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.

New Breakfast Brand Successfully Uses AM/FM Radio To Build Awareness And Drive Purchases

January 14, 2019 By Pierre Bouvard

A major food brand recently introduced a new breakfast product and used AM/FM radio for the launch. Westwood One retained MARU/Vision Critical to conduct a study of the AM/FM radio campaign to measure brand effect and sales impact. Here’s what we found.

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

January 7, 2019 By Pierre Bouvard

Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.

Why Doesn’t Your Ad Have A Female Voiceover? It Should.

December 10, 2018 By Pierre Bouvard

In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.

Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth

December 3, 2018 By Pierre Bouvard

The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.

To Drive Auto Sales, Brands Should Focus On Building Unaided Awareness

November 27, 2018 By Pierre Bouvard

A few weeks ago, the biggest names in the auto marketing ecosystem gathered in Las Vegas at J.D. Power’s annual Automotive Marketing Roundtable to discuss key industry trends and take a look ahead to 2019. Here are some of the key takeaways for marketers.