Pierre Bouvard
Amazon As Major AM/FM Radio Advertiser Just Makes Sense
Cable Ads Lose Audience As Cord Cutting Accelerates
Westwood One ROI Guarantee: First In The Audio Space
AM/FM Radio Is America’s #1 Mass Reach Media: So What
NextRadio App Proves Radio’s Ability To Deliver Customers To Stores
Surprise: A Slam Piece On AM/FM Radio Gets It Wrong
A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans. We turned to Nielsen’s Portable People Meter listening data to check the facts.
Why Are People So Angry About Pandora Ads?
AM/FM Radio: Why It Works
AM/FM Radio Is America’s #1 Mass Reach Media: Here’s Why It Matters
Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.
AM/FM Radio Creates A Must-Hear Event
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.
4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
As Search Costs Increase, AM/FM Radio Is A Smart Way To Grow Customers
Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.
AM/FM Radio’s New ROI Juggernaut: The NextRadio Smartphone Platform
Westwood One, America’s largest radio network, is rolling out NextRadio as the first interactive audience measurement tool for over-the-air FM radio advertising campaigns. Westwood One’s NextRadio solution will deliver consumer insights and intelligence that optimizes campaigns and proves ROI to national advertisers.
Radio Creates Digital Impact
AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.
Nielsen Launches First-Ever Audio Data Management Platform With Westwood One As A Charter Client
Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.