Pierre Bouvard | Westwood One

A Simple Math Equation Can Predict If Sales Grow, Fall, Or Remain Stable

August 20, 2018 By Pierre Bouvard

“I’m advertising but revenues are flat. Why aren’t sales growing?” This is a question that haunts every advertiser. Fortunately there is a tool that sheds some light on this problem.

AM/FM Radio Powers Amazon Prime Day 2018

July 19, 2018 By Pierre Bouvard

This week, Amazon held their fourth annual Prime Day sale. True to form, it was a blockbuster event launched with mass reach television and AM/FM radio advertising. Westwood One commissioned IPSOS to examine purchasing during the 36-hour event. Here are key findings from the IPSOS study.

AM/FM Radio Reaches America’s Light TV Viewers

July 6, 2018 By Pierre Bouvard

What percentage of your TV impressions come from light TV viewers? How can AM/FM radio make your TV better? Here are the results from a first-ever Nielsen cross media audience study.

AM/FM Radio Reaches A Captive Audience And Delivers ROI

July 2, 2018 By Pierre Bouvard

AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?

Rational Versus Emotional Creative: Short-Term And Long-Term Impact

June 25, 2018 By Pierre Bouvard

Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here's how.

How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?

June 11, 2018 By Pierre Bouvard

One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers.

4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage

June 4, 2018 By Pierre Bouvard

As the exclusive national radio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers. Here are four reasons why advertisers need to be on-air in Westwood One’s NFL programming.

Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands

May 14, 2018 By Pierre Bouvard

The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications?

Marketers And Agencies: Take The “Me” Out Of “Media”

April 30, 2018 By Pierre Bouvard

How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let's check the facts.

Radio Ads Paired With Visuals In The Car Supercharge Advertising Impact

April 9, 2018 By Pierre Bouvard

The combination of sound and visuals is powerful. Here's how advertisers can take advantage of the prevalence of in-car screens and provide consumers with visuals paired with their commercials.

Creative Is Critical To Driving ROI: Get It Right With These Best Practices

March 19, 2018 By Pierre Bouvard

The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.

Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand

March 6, 2018 By Pierre Bouvard

For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.

Surprising Facts About The Way We Spend Our Time With Media

February 13, 2018 By Pierre Bouvard

What was eMarketer’s recent number one most surprising finding about how we spend our time with media? US adults spend much more time with non-digital radio than they do with social networks.

Turbocharge Search Impact With AM/FM Radio

January 22, 2018 By Pierre Bouvard

According to the Google Economic Impact Report and AdGooRoo, 1.2 million American businesses use Google search and report $2 of revenue for every dollar of search. eMarketer estimates $40.49 billion will be spent on search this year in the U.S. Can mass reach media like TV and AM/FM radio enhance search impact?

MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio

January 17, 2018 By Pierre Bouvard

The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.

What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”

January 16, 2018 By Pierre Bouvard

The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.