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How Advertisers Can Replace TV’s Declining Viewers: The NFL On Westwood One
TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.