Why Brands Are Embracing The Power Of Live Events
Advertisers are making meaningful fan connections that go beyond traditional media messaging.
Posts by
Pierre Bouvard
New York Times: Political Campaigns Turn To Radio To Capture Voters
Radio can effectively reach voters -- now with sophisticated targeting tools.
Radio’s ‘To Do’ List: What Advertisers Want In 2016 And Beyond
CMO Pierre Bouvard discusses the six-item "to do" list for radio in 2016.
What Do Marketers & Consumers Think About Podcast Advertising?
Preview key findings of the "State of American Podcasting" report and watch the full webinar!
As Holiday Shopping Heats Up, Radio Drives Sales For Retailers
With the holidays around the corner, CMO Pierre Bouvard ?discusses the 5 key reasons radio can fuel sales for retailers
Pandora’s CFO Is Wrong: Radio Listening Remains Remarkably Stable
AM/FM radio listening levels are rock steady per Nielsen.
The World According To Ford’s Mark LaNeve: Why Radio Remains Key To Auto Advertisers And What Radio Needs to Focus On
Local dealers and auto industry executives highlighted what's working with radio, and what they would like to see more of at the DASH 3.0 conference in Detroit.
The State Of American In-Car Audio: AM/FM Still King Of The Road!
CMO Pierre Bouvard outline five key takeways of the current state of American in-car audio usage.
Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight
Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.
10 Things I Learned At The Association Of National Advertisers Masters Of Marketing Conference
The radio industry had its best showing ever at the annual Association of National Advertisers Masters of Marketing Conference.
Want ROI? Just Add Radio! A Nielsen Telecom Case Study
Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
Audio Is Everywhere At Advertising Week
NYC's Advertising week reveals everyone is talking about audio.
Radio Can Help Reach Online Consumers Who Are Rapidly Adopting Ad-Blocking
Radio is a solution for marketers to reach the growing number of online consumers blocking digital advertising.
Nielsen: Radio Rules The Day
When stores are open, radio is on: radio dominates daytime shopping hours.
5 Things You Didn’t Know About Podcast Listening
Westwood One's “State of the American Podcasting” report examined a number of data sources, including a custom study from Ipsos and a special cross tabulation from Edison Research’s quarterly “Share of Ear” study.
Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”