Radio: The Most Efficient Way To Achieve Mass Reach
Radio has the lowest CPM of all major media.
Posts by
Pierre Bouvard
Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?
AM/FM radio listening among 18- to 34-year-olds is on the rise.
Heavy Radio Listeners Are Similar To Heavy Internet Users
Radio can help marketers looking to target younger, working consumers.
How Much Do You Really Know About Millennial Media Consumption?
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Pandora Is Clueless About Listening In The Car: For Good Reason…
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
Think AM/FM Listening Is Down? Think Again
AM/FM is growing across all demos and formats.
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem
Will Pandora be to streaming what MySpace was to social media?
Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
Podcast Listening Surges
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.
Why It’s Harder To Reach Consumers With TV Ads And How Radio Can Make Your TV Better
While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.
NCAA March Madness On Westwood One: Upscale Mass Reach And TV Accelerator
A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience
How Radio Targets Democratic Voters
Radio not only provides massive reach for political candidates looking to target voters; radio can also target specific groups of voters.
How Radio Reaches Conservative Voters
Radio can help political candidates target voters with specific political affiliations. News/talk, sports, country, AC, and rock are all rich sources of Republican voters.
Six Radio Formats That Reach Key Independent “Swing Voters”
For political candidates looking to sway voters, these six radio formats are a rich source of Independent voters.
Motel 6 And Service King Crowned Super Bowl Sound Champions
For the third year in a row, we’ve had consumers vote for their favorite Super Bowl radio ad running in Westwood One’s Super Bowl broadcast.
Radio Is Bigger Than Facebook
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.